Galavision: #1 Spanish-Language Cable Network And Growing

Categories: Network TV Press Releases

Written By

June 30th, 2010

via press release:

GALAVISION: #1 SPANISH-LANGUAGE CABLE NETWORK AND GROWING

Network More Than Doubles the Audience of Spanish-Language Cable Competitors During Second Quarter Among Total Hispanic Viewers 2+ and Hispanic Adults 18-49

Network Experiences Impressive Growth in Every Time Period Among Total Viewers 2+ and Adults 18-49


MIAMI, FL, JUNE 30, 2010 – Galavisión announced today it continues to be the #1 Spanish-language cable network in Spanish-language Primetime (M-Sun 7pm-11pm) and Total Day (M-Sun 7am-2am), doubling the audience of other Spanish-language cable competitors among Total Hispanic Viewers 2+ and Hispanic Adults 18-49 during Second Quarter 2010.

Galavisión – Second Quarter 2010 Performance

Spanish-Language Primetime (M-Sun, 7-11pm) and Total Day (M-Sun, 7am-2am)

SPANISH-LANGUAGE PRIME               (M-SUN 7PM-11PM) TOTAL DAY (M-SUN 7AM-2AM)
NETWORK TOTAL HISPANIC VIEWERS 2+ GALA ADV. HISPANIC ADULTS 18-49 GALA ADV. TOTAL HISPANIC VIEWERS 2+ GALA ADV. HISPANIC ADULTS 18-49 GALA ADV.
GALAVISION 141 92 110 73
Discovery en Español 79 178% 51 180% 40 275% 27 270%
ESPN Deportes 49 288% 32 288% 42 262% 28 261%
Fox Sports en Español 62 227% 42 219% 39 282% 28 261%
GOL TV 10 1410% 7 1314% 9 1222% 7 1043%
MUN2 50 282% 27 341% 33 333% 18 406%

Source: The Nielsen Company NPM 3/29-6/27/10 vs. 3/30-6/28/09.  Most Current data (weighted avg of Live +7 3/30-6/14/09; and Live +SD 6/15 6/28/09). Program based dayparts; excludes breakouts.

“As the clear leader in Spanish-Language cable, Galavisión continues to attract new viewers across all programming genres,” said Sebastián Trujillo, senior vice president and operating manager, Galavisión. “We are deeply committed to identifying diverse program offerings across various dayparts in an effort to deliver the best content available on Spanish-language cable today.”

Additionally, Galavisión reported impressive growth during all time periods in Total Viewers 2+ and Adults 18-49 compared to the Second Quarter of 2009.

Galavisión

Second Quarter 2010 vs. Second Quarter 2009

% Growth; Various Dayparts

TOTAL VIEWERS 2+ ADULTS 18-49
DAYPART 2Q09 2Q10 % GROWTH 2Q09 2Q10 % GROWTH
Early Morning

Monday -Friday 6AM-10AM

102 123 21% 65 91 40%
Daytime

Monday-Friday 10AM-4PM

89 103 16% 54 71 31%
Early Fringe

Monday-Friday 4PM-7PM

124 131 6% 76 86 13%
Spanish-Language Prime

Monday-Sunday 7PM-11PM

121 136 12% 79 89 13%
Late Night

Monday-Sunday 11PM-2AM

97 133 37% 58 84 46%
Total Day

Monday-Sunday 7AM-2AM

104 118 13% 65 80 22%

Source: The Nielsen Company NPM 3/29-6/27/10 vs. 3/30-6/28/09. Most Current data (weighted avg of Live +7 3/30-6/14/09; and Live +SD 6/15-6/28/09). Program based daypart; excludes breakouts.

Program Highlights:

  • Galavisión’s daytime show “Hoy” (Today) experienced double and triple digit growth on key demos during the Second Quarter 2010 compared to the same period a year ago (2Q 2009).

Galavisión “Hoy” Audience Average

2Q 2010 vs. 2Q 2009

ADULTS

18-49

ADULTS 18-34 WOMEN 18-49 WOMEN 18-34
2Q09 Monday-Friday 10AM-12:30PM TIME PERIOD 40,000 20,000 20,000 8,000
2Q10  “HOY” 110,000 58,000 64,000 31,000
% Growth 172% 195% 224% 308%

Source: The Nielsen Company NPM 3/29-6/27/10 vs. 3/30-6/28/09. Most Current data (weighted avg of Live +7 3/30-6/14/09; and Live +SD 6/15-6/28/09). Program based daypart; excludes breakouts.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

 
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