You can always count on Josef Adalian at New York Magazine to deliver the Hollywood establishment "company town" line, and in a piece today entitled "TV’s New Summer Dramas Are Struggling, But They Still May Be the Networks’s Best Option" he comes through again.
His thesis is that as terribly as new scripted original programming (Good Guys, Scoundrels, The Gates, Rookie Blue) is doing in the ratings this summer that they're still the best option for broadcast networks in the summer. (They're the best option for keeping actors, directors and screenwriters employed, maybe that's what Josef was referring to.)
Here are the final adults 18-49 ratings for the last seven days of original broadcast shows (through Tuesday). Scripted shows in italics.
- Bachelorette: 3.2
- Wipeout: 2.6, 2.6
- Rookie Blue: 1.9
- True Beauty: 1.7
- Downfall: 1.4
- The Gates: 1.1
- Scoundrels: 1.0
- Hell's Kitchen: 2.7
- So You Think You Can Dance: 2.5, 2.4
- Lie To Me: 1.9
- Good Guys: 1.2
- America's Got Talent: 2.9, 3.5
- Losing It With Jillian: 1.3
- Last Comic Standing: 1.2
- Persons Unknown: 0.9
- 100 Questions: 0.6
- Flashpoint: 1.2
After looking at the list of shows and ratings, might you suggest an alternative to original scripted shows in the summer besides scripted repeats? (Josef's strawman alternative)
Maybe, [cue head scratching graphic] unscripted shows?
Pass along any suggestions you might have to @TVMoJoe.