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TV Ratings Wednesday: America’s Got Talent Steady; So You Think You Can Dance Tumbles

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July 1st, 2010

Scoreboard NBC FOX Uni CBS ABC CW
Adults 18-49: Rating/Share 2.3/8 2.2/7 1.7/6 1.2/4 0.9/3 0.4/1
Adults 18-34: Rating/Share 1.7/6 2.3/9 1.9/7 0.8/3 0.6/2 0.5/2
Total Viewers (million) 8.683 5.833 4.218 5.174 3.596 1.015


NBC's America's Got Talent was even vs. last Wednesday in the adults 18-49 ratings. Not so for Fox's So You Think You Can Dance. It's ratings tumbled 12% vs. last week.

America's Got Talent held steady at a 3.4 adults 18-49 rating at 9pm, and pulled up NBC's average enough to top the average ratings for the night.

Fox's So You Think You Can Dance slid 12% vs. last week to a 2.2 adults 18-49 rating. I believe that's a summer low.

via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.0/5 with an encore telecast delayed by Wimbledon coverage; CBS's "Late Show with David Letterman," 2.6/6; and ABC's "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.4/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno.” 0.7/3 with an encore telecast delayed by Wimbledon coverage; "Late Show," 0.8/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore telecast delayed by Wimbledon coverage) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, the delayed "Late Night" rebroadcast (0.4/3 in 18-49) tied the on-time, original "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters with an encore telecast delayed by Wimbledon coverage.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX So You Think You Can Dance 2.1 8 5.681
NBC America's Got Talent (repeat) 1.5 6 6.468
CBS How I Met Your Mother (repeat) 1.1 4 3.599
ABC The Middle (repeat) 0.9 4 4.072
CW America's Next Top Model (repeat) 0.4 2 1.099
8:30 FOX So You Think You Can Dance 2.2 8 5.905
NBC America's Got Talent (repeat) 2.0 7 8.054
CBS Rules of Engagement (repeat) 1.2 4 3.640
ABC The Middle (repeat) 1.0 4 3.896
CW America's Next Top Model (repeat) 0.5 2 1.144
9:00 NBC America's Got Talent 3.3 11 12.372
FOX So You Think You Can Dance 2.2 7 5.888
CBS Criminal Minds (repeat) 1.3 4 5.813
ABC Modern Family (repeat) 1.3 4 3.924
CW America's Next Top Model (repeat) 0.4 1 0.809
9:30 NBC America's Got Talent 3.5 11 13.177
FOX So You Think You Can Dance 2.3 7 5.858
CBS Criminal Minds (repeat) 1.3 4 6.283
ABC Cougar Town (repeat) 0.9 3 2.981
CW America's Next Top Model (repeat) 0.5 1 1.007
10:00 NBC Law & Order SVU (repeat) 1.8 6 6.104
CBS CSI:NY (repeat) 1.1 3 5.874
ABC Castle (repeat) 0.7 2 3.304
10:30 NBC Law & Order SVU (repeat) 1.8 6 5.923
CBS CSI:NY (repeat) 1.2 4 5.836
ABC Castle (repeat) 0.7 2 3.401

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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