TV Land extends a remarkable string of capitalizing on the zeitgeist.
Update: video added.
BETTY WHITE CATCHES LEBRON FEVER AND SHOCKS
WITH AN OFFER HE MAY NOT BE ABLE TO REFUSE
Betty White and the cast of TV Land’s runaway hit "Hot in Cleveland" -- Valerie Bertinelli, Jane Leeves and Wendie Malick – have gotten in the bidding war to lure Lebron James to stay put as a Cav. The fabulous quartet – whose show is based where the coveted free agent last played - echoes the sentiments of Clevelanders, asking Lebron James to stay as they channel their characters in a taped video message. In the video, Bertinelli, Leeves and Malick discuss how the name Lebron lends itself nicely to fit in with other sports, and the hilarious Betty White chimes in with some straight talk and says: "I'll make it worth your while."
Below is the script.
Hi, LeBron. Now that we’re
Clevelanders, we wanted to join in the
effort to get you to stay.
I’ve heard of him. He’s an athlete,
He plays for The Cavaliers.
Isn’t a Cavalier like a French cowboy?
That makes sense because LeBron is a
french name. I bet it’s hockey.
It’s also a very elegant name. Maybe
he’s a figure skater.
Look at us, it’s like a sports bar in
What’s wrong with you girls? He’s the
best basketball player on the planet.
LeBron, please stay.
I’ll make it worth your while...