via press release:
Nathan’s Hot Dog Eating Contest
For the seventh consecutive year, ESPN will televise the Nathan’s Famous Fourth of July International Hot Dog Eating Contest on Sunday at noon ET. Paul Page will provide bite-by-bite commentary with Major League Eating’s Shea brothers (Rich and George) and reporter Todd Harris. World record holder Joey Chestnut (68 hot dogs and buns in 10 minutes in 2009) will attempt to earn his fourth consecutive title.
For the first time, ESPN’s telecast will include interactive viewer polling throughout the show (e.g. predicting the winner, amount of hot dogs/buns ingested by the winner, whether a new record will be set, etc.). Polling will be conducted via ESPN.com’s SportsNation and through text messaging. ESPN’s telecast will also include the use of multiple “chew view” cameras, small cameras that clip on to baseball cap visors and provide a close-up view of the competitors.
Over the last six years, ESPN’s coverage of the Nathan’s Famous Hot Dog Eating contest has averaged a 1.0 rating and 1.2 million viewers. This year’s event will also be available live via ESPN3.com and ESPN Mobile TV. ESPN’s telecast will immediately re-air at 1 p.m. ESPN International will televise the event live in Sub-Saharan Africa, Northern Africa, the Middle East, Israel, Australia and New Zealand.