NASCAR.COM Delivers Record Setting Traffic for Primetime Daytona Race

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via press release:

NASCAR.COM Delivers Record Setting Traffic for Primetime Daytona Race

NASCAR.com, official site of NASCAR, set a new single-day record for total video views (live and on demand) with 986,000 (up 544% vs. last year) for its coverage of last night’s NASCAR Sprint Cup Series racing from Daytona International Speedway. NASCAR.COM also experienced over 20% growth in page views (+27% to 5.7 million) and daily uniques (+22% to 876K), with total streams on TNT RaceBuddy up 71%. The NASCAR webcast page delivered 365,000 page views (+168% vs. last year), 145K daily uniques (+131% vs. last year), and 186K visits (+130% vs. last year).

Source: Omniture

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