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TV Ratings: Bachelorette Falls, Still Tops Monday; Persons Unknown Hits Series Low

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July 6th, 2010

The Bachelorette was scheduled to run until 10:02pm, and True Beauty was scheduled to run from 10:02-11pm, increasing the likelihood that both will be adjusted in the final ratings.

Scoreboard ABC CBS Uni NBC FOX CW
Adults 18-49: rating/Share 2.4/7 1.8/5 1.6/5 1.5/4 0.9/3 0.2/1
Adults 18-34: Rating/Share 2.0/7 1.0/3 1.7/5 1.3/4 0.6/2 0.3/1
Total Viewers (million) 7.769 6.929 3.668 3.888 3.056 0.622


ABC's The Bachelorette was down from last Monday, but still was the top rated show on a holiday Monday. NBC's Persons Unknown hit a series low adults 18-49 rating.

The Bachelorette's 2.7 adults 18-49 rating was down 16% from last Monday. True Beauty ratings may have stabilized, its 1.7 rating was the same as last week, but that's still tied for a series low.

In other series low news, NBC's Persons Unknown (due to be shipped off to the broadcast Siberia of Saturday night) fell 11% to a series low 0.8 adults 18-49 rating. Last Comic Standing was the original broadcast standout on the night, the only show to increase vs. last week. It's 1.8 rating was up 13% compared to last Monday.

via NBC press note:

In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (2.4/6 in metered-market households with an encore telecast) out-delivered CBS's "Late Show with David Letterman" (2.2/5 with an encore) and ABC's combination of "Nightline (2.6/6) and "Jimmy Kimmel Live" (1.1/3 with an encore) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore; "Late Show," 0.7/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) tied CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2 with an encore).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC The Bachelorette 2.5 8 8.531
CBS How I Met Your Mother (repeat) 1.5 5 4.782
FOX Lie To Me (repeat) 1.0 3 3.247
NBC Persons Unknown 0.8 3 3.116
CW 90210 (repeat) 0.3 1 0.954
8:30 ABC The Bachelorette 2.5 8 8.425
CBS Rules of Engagement (repeat) 1.8 6 5.665
FOX Lie To Me (repeat) 1.0 3 3.599
NBC Persons Unknown 0.8 2 2.793
CW 90210 (repeat) 0.2 1 0.639
9:00 ABC The Bachelorette 2.8 8 9.314
CBS Two and a Half Men (repeat) 2.2 6 8.275
NBC Last Comic Standing 1.4 4 3.596
FOX The Good Guys (repeat) 0.8 2 2.757
CW Gossip Girl (repeat) 0.2 0 0.440
9:30 ABC The Bachelorette 3.2 9 10.123
CBS Big Bang Theory (repeat) 2.4 7 8.446
NBC Last Comic Standing 1.6 4 3.974
FOX The Good Guys (repeat) 0.7 2 2.621
CW Gossip Girl (repeat) 0.2 0 0.455
10:00 NBC Last Comic Standing 2.0 6 4.949
ABC True Beauty 1.8 5 5.496
CBS CSI: Miami (repeat) 1.5 4 7.220
10:30 NBC Last Comic Standing 2.1 6 4.901
CBS CSI: Miami (repeat) 1.6 5 7.185
ABC True Beauty 1.6 5 4.723

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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