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Cable TV Top 25: NASCAR, Pawn Stars, Royal Pains, Deadliest Catch Top Week’s Viewership

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July 7th, 2010

Saturday's NASCAR Sprint Cup race from Daytona topped the cable viewership rankings for the week ending July 4. The post-race show was #10, and even its rain delay made it into the top 25!

History's Pawn Stars remained at the top of the "regular" cable programming for the week, followed closely by the other usual cable suspects  Royal PainsDeadliest Catch, Burn Notice, and WWE Raw.

TNT's Memphis Beat slipped about 10% from last week, and the season finale of USA's In Plain Sight popped up into the top 25.

Betty White's Hot In Cleveland just squeaked into the top 40 with an average of 3.068 million viewers for the week.

No numbers yet for the True Blood repeat on Sunday. Will post when I see it.

ESPN World Cup ratings from the week will be online a bit later today in a separate post.

As usual, we have already posted separately quite a bit of  data for shows that aren't on the list above. Give our site's search feature near the top right of the site a try.

We always post whatever specific show data we received directly and see via press release or other trade publications.  You can  subscribe to our RSS feed and we have created a special category (Overnight Cable TV Show Ratings)  to group the data we typically post each weekday from  @TravisYanan on Twitter.  During the week Travis usually posts selected cable results for each weekday, usually late in the afternoon on the east coast (and Friday night data isn't posted until Monday) and he posts the links to that info on his Twitter account to the info on Marc Berman's PI Forums.

Top 25  cable shows for the week ending July 4, 2010:

Rank Shows Net Day Time Viewers Live+SD (000)
1 SPRINT CUP RACING/DAYTONA TNT SATURDAY 9:08 PM 6,127
2 Pawn Stars HIST MONDAY 10:30 PM 5,438
3 Royal Pains USA THURSDAY 10:00 PM 5,321
4 DEADLIEST CATCH DISC TUESDAY 9:00 PM 5,243
5 Burn Notice USA THURSDAY 9:00 PM 5,213
6 Pawn Stars HIST MONDAY 10:00 PM 5,099
7 WWE Raw USA MONDAY 10:00 PM 4,558
8 WWE Raw USA MONDAY 9:00 PM 4,529
9 American Pickers HIST MONDAY 9:00 PM 4,083
10 NASCAR POST RACE SHOW TNT SATURDAY 12:53 AM 4,068
11 NCIS USA WEDNESDAY 8:00 PM 4,054
12 NCIS USA MONDAY 8:00 PM 4,022
13 MEMPHIS BEAT TNT TUESDAY 10:00 PM 3,995
14 SpongeBob NICK THURSDAY 10:30 AM 3,881
15 IN PLAIN SIGHT USA WEDNESDAY 10:00 PM 3,850
16 NCIS USA WEDNESDAY 9:00 PM 3,782
17 SpongeBob NICK MONDAY 10:30 AM 3,782
18 SKY HIGH DSNY THURSDAY 8:00 PM 3,775
19 SpongeBob NICK THURSDAY 5:30 PM 3,721
20 SpongeBob NICK WEDNESDAY 10:30 AM 3,693
21 Family Guy ADSM WEDNESDAY 11:30 PM 3,662
22 SPONGEBOB NICK SATURDAY 11:30 AM 3,612
23 iCarly NICK SATURDAY 12:00 PM 3,612
24 SPONGEBOB NICK SUNDAY 11:30 AM 3,576
25 SPRINT CUP RAIN DELAY TNT SATURDAY 7:30 PM 3,550

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Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing)

 
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