This week’s primetime broadcast ratings race looks a lot like last week’s that saw Fox top the adults 18-49 averages, but with Univision breaking out of the second place tie to finish #2 alone in adults 18-49. Univision has the advantage of programming just about the same thing all year ’round, so when the other broadcasters move into summer mode, “serious” or not, and fall back, Univision moves up.
With the return of Big Brother on July 8, expect CBS to join the weekly ratings party, and contend for the weekly wins.
A bit of bad news for the five English broadcasters was the fact that their combined adults 18-49 audience was down 3% vs. the same week last year.
New and improved! The network’s average viewership is now charted in millions of viewers, just like we report all other average viewership information on the site, not in viewership rating. I couldn’t figure out a way to keep the same look to the chart and create two different axes, so I eliminated the units label from the vertical axis entirely, just pay attention to the numbers themselves and note the units (million viewers on the left, rating on the right) below the bars.
Note that the chart includes both AVERAGE VIEWERSHIP (on the left side) and ADULTS 18-49 RATINGS (on the right) using the same vertical axis scale.
Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population in that demographic group and equals 1.32 million adults 18-49.
You can see past week’s broadcast network primetime weekly TV ratings results here.
Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.