Turner Networks Ratings: Memphis Beat, Adventure Time, Boondocks, Meet The Browns & Much More

Categories: Network TV Press Releases

Written By

July 7th, 2010

via press release:

TNT
With coverage of NASCAR Sprint Cup Racing’s Coke Zero 400 at Daytona powered by Coca-Cola leading the pack, TNT ranked as ad-supported cable’s #1 network in total day among adults 25-54 (636,000).
TNT’s coverage of the Coke Zero 400 on Saturday earned a 3.6 national household rating, up 16% over last year’s race.  In addition, total viewers and households were up 16% each with total viewers at 6,127,000 (compared to 5,277,000 in 2009) and households at 4,152,000 (compared to 3,567,000 in 2009).

The Coke Zero 400 was the number one program of Saturday night on all of television with households, total viewers and key adult and male demos, as well as the number one program of the week across cable with households, total viewers and men 25-54.

The Coke Zero 400 also saw significant increases among key demos compared to last year:
•    Adults 18-49 +29% (2,534,000 vs. 1,963,000)
•    Adults 25-54 +28% (3,269,000 vs. 2,553,000)
•    Men 18-34 +5% (339,000 vs.   322,000)
•    Men 18-49 +38% (1,689,000 vs. 1,222,000)
•    Men 25-54 +34% (2,215,000 vs. 1,651,000)

NASCAR Ratings from Nielsen Media Research, based on Live + Same Day data / Star Trak.  2010 NASCAR Sprint Cup races on TNT vs. 2009 (06/06/2010 - 07/03/2010 vs. 06/07/2009 - 07/04/2009).  Saturday prime ad-supported broadcast and cable prime telecast comparison (07/03/2010 8:00 - 11:00PM, FOX / CW 8:00 - 10:00PM). Cable total-day comparison for the week of 06/28/2010 -07/04/2010.

TNT’s hit original series HawthoRNe continued its second season with a solid 2.9 million viewers last Tuesday.  The new series Memphis Beat once again built on that success, delivering 4 million viewers.

With Live + 7 data now in for its two-episode season premiere on June 20, TNT’s Leverage continued to prove its strength in time-shifted viewing.  The episodes grew the total audience to 4.1 million viewers, a 70% lift compared to Live viewing and a 36% lift compared to Live + Same Day viewing.  Delivery of adults 18-34 grew an exceptional 103% compared to Live (44% compared to Live + Same Day).  Delivery of adults 18-49 rose 87% compared to Live (40% compared to Live + Same Day), while delivery of adults 25-54 grew 81% compared to Live viewing (38% compared to Live + Same Day).

Cartoon Network
Launching into July 2010, Cartoon Network scored significant Total Day ratings and delivery gains across all kids demos compared to the same 2009 time period: average kids 6-11 ratings (1.5) and delivery (371,000) both improved by 7%, kids 2-11 ratings (1.3) improved by 18% and delivery (545,000) by 16%, and kids 9-14 ratings (1.2) improved by 9% and delivery (282,000) by 2%.  In prime time, average kids 2-11 ratings (1.5) grew by 7% and delivery (605,000) by 4%.

Cartoon Network’s Monday night powerhouse of animated comedies (8-10 p.m.) continued to race ahead compared to the time period last year, earning remarkable double-digit delivery gains across all kids, boys and girls demos: kids 6-11 delivery (725,000) increased by 46%, kids 2-11 delivery (1,023,000) increased by 55%, kids 9-14 delivery (570,000) increased by 50%, boys 6-11delivery (470,000) increased by 38%, boys 2-11 delivery (634,000) increased by 48%, and boys 9-14 delivery (383,000) increased by 57%.

The network’s confirmed animated comedy hit Adventure Time (Monday, 8 p.m.) earned triple-digit delivery growth across all kids and boys demos vs. the same 2009 time period: kids 6-11 delivery (897,000) grew by 110%, kids 2-11 delivery (1,222,000) grew by 111%, kids 9-14 delivery (680,000) grew by 115%, boys 6-11 delivery (618,000) grew by 122%, boys 2-11 delivery (802,000) grew by 120%, and boys 9-14 delivery (485,000) grew by 126%.

Newest series to the Monday night line-up, Total Drama World Tour (9 p.m.), also posted double-digit gains over the prior year among all key kid demos: kids 6-11 delivery (727,000) grew by 17%, kids 2-11 delivery (1,005,000) grew by 23%, kids 9-14 delivery (626,000) grew by 17%, boys 6-11 delivery (467,000) grew by 18%, boys 2-11 delivery (620,000) grew by 26% and boys 9-14 delivery (437,000) grew by 48%.

Friday night’s action-adventure line-up (7-10 p.m.) once again scored double-digit ratings and delivery gains among its targeted boys demos: boys 6-11 delivery (302,000) jumped by 17% and ratings (2.4) by 14%, and boys 2-11 delivery (401,000) jumped by 11% and ratings (1.9) by 12%.  The growth among boys was fueled by original animated series Generator Rex (8:30 p.m.), which charted 10% ratings and delivery growth among boys 6-11, and 6% delivery growth among boys 2-11.

Also on Friday night, Star Wars: The Clone Wars (9 p.m.) posted significant delivery gains among kids and boys 6-11, 2-11 and 9-14: kids 6-11 delivery (376,000) increased by 8%, kids 2-11 delivery (533,000) increased by 24%, kids 9-14 delivery (277,000) rose by 1%, boys 6-11 delivery (316,000) increased by 32%, boys 2-11 delivery (421,000) increased by 54% and boys 9-14 delivery (253,000) increased by 32%.  And finally, an encore airing of alternative live-action series Dude, What Would Happen (9:30 p.m.) earned between 20% and 36% ratings and delivery growth among kids 6-11 and 2-11, as well as boys 6-11 and 2-11.

Adult Swim
For the first week of July 2010, Adult Swim once again claimed the #1 ranking among cable networks for Total Day delivery of adults 18-34, adults 18-24, men 18-34, men 18-24and adults 18-49.  All targeted young adult demos earned significant growth compared to the same time period last year: average adults 18-34 delivery (467,000) grew by 9%, adults 18-24 delivery (254,000) grew by 14%, men 18-34 delivery (291,000) grew by 16%, men 18-24 delivery (154,000) grew by 7%, and adults 18-49 delivery (636,000) grew by 10%.

Peabody award-winning animated original series The Boondocks (Sunday, 11:30 p.m.) from creator Aaron McGruder continued to attract male viewers vs. the 2009 time period: men 18-34 delivery (495,000) increased by 8%, men 18-24 delivery (259,000) increased by 7%, and men 18-49 (709,000) increased by 15%.

Adult Swim telecasts—including Family Guy, Robot Chicken, The Boondocks and King of the Hill—accounted for 19 of the Top 50 telecasts of the week on ad-supported cable among adults 18-34, more than any other network.

TBS
With its comedy lineup continuing to deliver for the network, TBS ranked as ad-supported cable’s #1 network in primetime delivery of adults 18-34 (447,000).

Two new episodes of Tyler Perry’s Meet the Browns Wednesday led the pack with ad-supported cable’s top two sitcom telecasts for the week among adults 18-34 and adults 18-49.

truTV
With original series driving its success, truTV enjoyed 3% growth among adults 18-49 and men 18-49 and 5% growth among total viewers when compared to the same week last year.

Among the series to score time-period growth for the network were Bait Car (Tuesday 9 p.m. – adults 18-49 +22%; men 18-49 +35%; total viewers +26%); Most Daring (Wednesday, 9 p.m. – adults 18-49 +70%; men 18-49 +91%; total viewers +41%); and It Only Hurts When I Laugh (Thursday, July 1 - adults 18-49 +18%; men 18-49 +28%; total viewers +11%).  In addition, It Only Hurts When I Laugh ranked among cable’s Top 5 entertainment programs for its time period in delivery of men 18-49 (366,000).

 
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