Landon Donovan Boosts Soccer Ratings In His MLS Return

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In an article entitled “Landon Donovan Spikes MLS RatingsMediaweek notes:

Per Nielsen live-plus-same-day ratings data, the July 4 Galaxy-Seattle Sounders match drew 391,000 viewers, up 87 percent from a year-ago meeting between DC United and the Columbus Crew (209,000 viewers).

391,000 average viewers is not a large number, but if you remove various Wimbledon matches, it was a top 10 telecast for ESPN2 on the week. And consider that the show began at 10:30pm Eastern time.

If MLS matches could sustain that kind of viewership (a gigantic if), I’m sure ESPN’s interest would be there to keep telecasting the matches.

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