via press release:
More than Doubling its Numbers Year-to-Year, ABC Builds Over the Year-Ago Thursday for the 5th Straight Week in Viewers and Young Adults
Up Against the Season Premiere of “,” ABC’s “ ” Finishes
The Most-Watched TV Show in the 8 O’clock Hour for the 3rd Week in a Row
The Summer’s No. 1 New TV Series, ABC’s “”
Continues to Generate Big Time Period Improvement
“Boston Med” Boosts the 10pm Hour Year to Year
For ABC by 2.8 Million Viewers and by 83% in Adults 18-49
Thursday Night (8:00-11:00 p.m.)
ABC (1.7/5), CBS (1.8/6) and Fox (1.7/5) finished in a virtual-tie for the network lead on Thursday in Adults 18-49.
- ABC once again exhibited strong year-to-year improvement on Thursday, more than doubling its numbers from the same night last summer (7/9/09) among Total Viewers (+137% - 6.4 million vs. 2.7 million) and Adults 18-49 (+113% - 1.7/5 vs. 0.8/3). In fact the Network registered its 5th straight Thursday of year-to-year primetime gains.
“-THURS” (8:00-9:00 p.m.)
Up against CBS’ season premiere of “3rd week in a row. The ABC unscripted series also held the No. 1 position in the hour Adults 18-49 (2.4/8-tie), Adults 25-54 (2.9/9-tie) and key Men (M18-49/M25-54). In fact among viewers and young adults, ABC marked its best-ever performance against the Thursday premiere of “ .”12,” ABC’s “ ” finished as the most-watched program (7.9 million) in the 8 o’clock hour for the
- For the 3rd consecutive week, qualified as Thursday’s No. 1 TV series in Adults 18-49, Adults 25-54 and key Men (M18-49/M25-54).
“” (9:00-10:00 p.m.)
TV’s No. 1 new series of the summer, ABC’s “ ” ran a strong second, against its established series competition on CBS (“ ”), NBC (“ ”/” ”) and Fox (“ ”) in its time period, among Total Viewers (6.4 million) and Adults 18-49 (1.6/5). The new ABC drama ranked as the No. 1 TV series in the hour for the 3rd week in a row with Men 25-54 (1.8/5). Please Note: ESPN’s highly-anticipated LeBron James “Decision” special aired live in the hour (ET).
- “produce big year-to-year gains for ABC in the hour among Total Viewers (+3.8 million – 6.4 million vs. 2.6 million) and in Adults 18-49 (+100% - 1.6/5 vs. 0.8/2), over its performance on the year-ago night. ” continued to
“Boston Med” (10:00-11:00 p.m.)
ABC News’ “Boston Med” took second place in the 10 o’clock hour against its CBS and NBC competition with Total Viewers (5.0 million) and Adults 18-49 (1.1/4).
- Versus the year-ago night, “Boston Med” boosted the 10 o’clock hour for ABC by 2.8 million viewers and by 83% in Adults 18-49 (2.2 million and 0.6/2).
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 7/8/10.