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TV Ratings Thursday: Big Brother Returns Up; Dance Steady; ABC Falls

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July 9th, 2010

Scoreboard CBS FOX ABC Uni NBC CW
Rating/Share: Adults 18-49 1.8/6 1.7/5 1.7/5 1.6/5 0.9/3 0.5/2
Rating/Share: Adults 18-34 1.3/5 1.5/5 1.3/5 1.9/7 0.7/3 0.5/2
Total Viewers (million) 7.577 4.919 6.417 3.847 2.237 1.374


The 12th season premiere of CBS' Big Brother returned up 4% in the adults 18-49 ratings vs. last summer's premiere to lead CBS to the ratings win on Thursday night.

The battle of summer reality is now fully joined, and Big Brother's 2.4 adults 18-49 rating, up 4% from last summer's premiere (2.3), shows that it's ready to jump into the fight.

The entire ABC lineup was on a slippery Wipeout-like ratings slide last night. Wipeout itself slipped 14% from last week to a 2.4 adults 18-49 rating. Rookie Blue was down 11% to a 1.6 rating, and ABC News' Boston Medical fell 15% to a 1.1 rating.

Fox's So You Think You Can Dance was even with last Thursday's 2.1 adults 18-49 rating.

via NBC press note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 2.6/6 with an encore; and ABC's "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.7/3 with an encore; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS Big Brother (premiere) 2.4 9 7.456
ABC Wipeout 2.2 8 7.445
FOX Glee (repeat) 1.2 4 3.759
NBC Community (repeat) 0.8 3 2.641
CW The Vampire Diaries (repeat) 0.6 2 1.518
8:30 ABC Wipeout 2.6 9 8.270
CBS Big Brother (premiere) 2.5 8 7.237
FOX Glee (repeat) 1.3 4 3.999
NBC Community (repeat) 0.7 2 2.068
CW The Vampire Diaries (repeat) 0.6 2 1.518
9:00 FOX So You Think You Can Dance 1.9 6 5.701
ABC Rookie Blue 1.7 5 6.616
CBS CSI (repeat) 1.3 4 6.414
NBC Community (repeat) 0.9 3 2.155
CW Moonlight (repeat) 0.5 2 1.263
9:30 FOX So You Think You Can Dance 2.2 6 6.216
CBS CSI (repeat) 1.5 4 7.235
ABC Rookie Blue 1.5 4 6.150
NBC Community (repeat) 1.0 3 2.309
CW Moonlight (repeat) 0.5 1 1.197
10:00 CBS The Mentalist (repeat) 1.6 5 8.421
ABC Boston Med 1.2 4 5.101
NBC Community (repeat) 1.1 3 2.229
10:30 CBS The Mentalist (repeat) 1.6 5 8.699
ABC Boston Med 1.1 4 4.921
NBC Community (repeat) 0.9 3 2.019

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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