Next week on USA begins what is arguably the strongest combination of primetime shows any cable network will air at the same time all year.
No other cable network can touch USA ratings now during primetime, and the primetime ratings are likely to get even more lopsided after next week.returns for its second season, for its fifth, and rookie makes its debut, while and continue on the schedule.
Their strategy has produced original shows that consistently produce adults 18-49 ratings in the 0.9-1.5 range, an outcome most cable networks would kill for. Although recently other cable networks have gotten hot with a few shows, none have been as consistently successful.
On a personal level, while I admire USA's coherent strategy, and their execution of it, I typically find their shows interesting to begin with. However, they eventually start accumulating on my DVR, as recording and viewing conflicts tend to go to other alternatives.