|Rating/Share: Adults 18-49||1.4/5||1.1/4||1.0/4||0.7/3||0.5/2|
|Total Viewers (million)||4.53||4.64||5.18||2.33||1.29|
It says a lot about ABC's "serious" approach to this summer, when a repeat of Primetime: ? did as well on Friday in the adults 18-49 ratings as did on Thursday. Perhaps reality was the better summer alternative?
For those keeping score at home both the Primetime:WWYD repeat and had 1.6 adults 18-49 ratings in the fast affiliate report, although was later adjusted down to a 1.5 final .
No other surprises in original programming on Friday night as Wife Swap, Friday Night Lights, Flashpoint,and did about as well (or badly, depending on your perspective) as they typically have done this summer.
via NBC press note:
In Late-Night Metered Markets Friday night:
- In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 3.2/7; CBS's " with David Letterman," 2.1/5 with an encore; and ABC's " ," 2.9/6; and "Jimmy Kimmel Live," 1.4/4 with an encore.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 1.0/4; " ," 0.6/3 with an encore; " ," 1.0/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households with an encore) beat CBS's "Latewith Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late " (0.4/2 with an encore).
- At 1:35 a.m.,with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millons)|
|NBC||Friday Night Lights||1.0||4||3.66|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.