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TV Ratings Saturday: ‘The Bridge’ Premiere Flops, Straining US/Canadian TV Relations

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July 11th, 2010

Scoreboard FOX CBS NBC ABC
Adults 18-49 Rating/Share 1.4/4 0.6/3 0.6/2 0.5/2
Total Viewers (million) 4.28 3.90 3.06 2.20


The CBS premiere of Canadian import The Bridge was nearly unwatched on Saturday, drawing just a 0.5 adults 18-49 rating for both its episodes and straining US/Canadian TV diplomacy in the process.

WHAT FOLLOWS IS A JOKE:
In a statement issued by the Canadian TV Foreign Ministry the magnitude of the situation was evident:

It's one thing to put Flashpoint on Fridays at 9pm, at least some people might watch it then, but to premiere The Bridge on Saturday at 8pm goes beyond the generous bounds of international TV etiquette. We are considering our response.

In related news, the Canadian TV ambassador, Michael J. Fox, was recalled from Hollywood to Ottawa for consultations. Oh, Canada.

WHAT FOLLOWS IS NO LONGER A JOKE:
Back to ratings reality:

As is typical on a Saturday night without special events, it was Fox's all-American crime reality duo of COPS and America's Most Wanted topping the night.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX COPS (1 new, 1 repeat) 1.3 6 3.88
ABC America's Funniest Home Videos (repeat) 0.8 3 3.36
CBS The Bridge (premiere) 0.5 2 2.98
NBC Secrets Of The Mountain (movie, 8-10p) 0.5 2 2.90
9:00 FOX America's Most Wanted 1.6 6 4.69
CBS The Bridge 0.5 2 3.51
ABC Scoundrels (repeat) 0.4 2 1.70
10:00 CBS 48 Hours Mystery 1.0 4 5.22
NBC Law & Order: CI (repurposed) 0.8 3 3.38
ABC The Gates (repeat) 0.4 2 1.55

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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