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TV Ratings Sunday: Big Brother Up vs. Last Year, Scoundrels Keeps Falling

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July 12th, 2010

Scoreboard FOX CBS NBC ABC Uni
Adults 18-49: Rating/Share 1.4/4 1.3/4 1.2/4 1.1/3 0.7/2
Adults 18-34: Rating/Share 1.6/6 0.9/3 0.9/3 0.7/3 0.8/3
Total Viewers (million) 3.078 6.390 4.936 4.079 1.845


CBS' Big Brother's 2.3 adults 18-49 rating was the best for any show on Sunday night, while ABC's Scoundrels' ratings continued to fall.

Big Brother ratings were up 15% compared to its Sunday start last summer (2.0 final rating, 7/12/09), but weighed down by the rest of the CBS lineup, Fox topped the nightly adults 18-49 nightly averages.
On ABC, Scoundrels kept falling, down 20% to just a 0.8 adults 18-49 rating vs. its fast affiliate rating for its last original airing (6/27). While The Gates steadied itself, holding at a low 1.0 adults 18-49 rating, even with the fast affiliate rating for its last original airing (6/27).

Fox's Sons Of Tucson was up two tenths of a point (40%!) vs. its Independence Day episode to a still tiny 0.7 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC America's Funniest Home Videos (repeat) 1.2 5 4.824
NBC Dateline NBC 1.0 4 4.880
CBS 60 Minutes 0.8 3 6.810
FOX Sons of Tucson 0.7 2 1.617
7:30 ABC America's Funniest Home Videos (repeat) 1.5 6 5.711
NBC Dateline NBC 1.1 4 4.913
CBS 60 Minutes 1.0 3 7.128
FOX American Dad (repeat) 0.9 3 1.957
8:00 CBS Big Brother 2.2 7 6.913
FOX The Simpsons (repeat) 1.7 6 3.740
ABC Extreme Makeover: Home Edition (repeat) 1.2 4 4.641
NBC Law & Order: CI (repurposed) 0.9 3 4.819
8:30 CBS Big Brother 2.3 7 7.035
FOX The Cleveland Show (repeat) 1.5 5 3.394
ABC Extreme Makeover: Home Edition (repeat) 1.3 4 4.975
NBC Law & Order: CI (repurposed) 0.9 3 4.985
9:00 FOX Family Guy (repeat) 1.8 5 4.042
NBC America's Got Talent (repeat) 1.2 3 4.525
CBS The Mentalist (repeat) 0.9 3 5.773
ABC Scoundrels 0.8 2 3.074
9:30 FOX Family Guy (repeat) 1.7 5 3.716
NBC America's Got Talent (repeat) 1.4 4 5.124
CBS The Mentalist (repeat) 1.0 3 6.084
ABC Scoundrels 0.7 2 2.915
10:00 NBC America's Got Talent (repeat) 1.5 4 5.176
CBS Cold Case (repeat) 1.1 3 5.457
ABC The Gates 1.0 3 3.285
10:30 NBC America's Got Talent (repeat) 1.5 5 5.070
CBS Cold Case (repeat) 1.2 3 5.922
ABC The Gates 1.0 3 3.208

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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