Univision Averages 8.8 Million Total Viewers During 2010 FIFA World Cup Final Match

Categories: 2010 FIFA World Cup TV Ratings,Network TV Press Releases

Written By

July 12th, 2010

via press release:

Univision averages 8.8 Million TOTAL VIEWERS 2+ DURING 2010 FIFA WORLD CUP SOUTH AFRICA™ FINAL MATCH BETWEEN SPAIN AND THE NETHERLANDS

MOST WATCHED FINAL IN NETWORK’S HISTORY ACROSS ALL KEY DEMOS

Attracts Approximately 50% More Total Viewers 2+, Adults 18-49, and Adults 18-34, Respectively, Compared to 2006 Tournament Final

Game Becomes the Third Most-Watched Program in Spanish-Language Television History, Regardless of Genre

2010 FIFA World Cup™ Final Match is the Most-Watched Game for Univision Stations in Major Markets Across the Nation Across Key Demos

Univision Interactive Media Delivers Record-Breaking Traffic and Engagement Through 2010 FIFA World Cup™ Tournament



MIAMI, FL, JULY 12, 2010 – Univision Communications Inc., the leading Spanish-language media company in the United States, announced today that the final match of the 2010 FIFA World Cup South Africa™ Spain vs. The Netherlands broke all audience records for a World Cup Final in its history, delivering 8.8 million Total Viewers 2+ (8,821,358), 5.4 million Adults 18-49 (5,369,506), 3.3 million Adults 18-34 (3,259,553) and 4.0 million Persons 12-34 (3,986,927), making it the most-watched final in the network’s history and outperforming the 2006 final (France vs. Italy) by 49%, 45%, 53%, and 52% in the demos respectively. Additionally, the final 2010 FIFA World Cup™ match-up is the third most watched program in the history of Spanish-language television, regardless of genre, among Total Viewers 2+ only behind Univision’s broadcast of the Mexico vs. Argentina match on June 27th (9,405,222) and the finale of Univision’s novela “Destilando Amor” (Essence of Love) on Dec. 3rd, 2007 (9,018,000).  The match between Spain and The Netherlands averaged:

2010 vs. 2006 FIFA World Cup™ Finals

DEMO

2010 WORLD CUP FINAL

SPAIN VS.

THE NETHERLANDS

7/11/2010

2:30-5:35PM

2006 WORLD CUP FINAL

ITALY VS. FRANCE

7/9/2006

2:00-4:45PM

2010 vs. 2006
% Diff Abs
Total Viewers 2+ 8,821,358 5,902,551 +49% +2,918,807
Adults 18-49 5,369,506 3,712,563 +45% +1,656,943
Adults 18-34 3,259,553 2,134,421 +53% +1,125,132
Persons  12-34 3,986,927 2,616,180 +52% +1,370,747

Univision provided a full-day celebration for the highly-anticipated World Cup Final beginning at 10am ET/9am CT/7am PT with wall-to-wall coverage throughout the day, including the spectacular closing ceremony, the final game, Spain’s celebration of its World Cup win, special editions of Univision’s “República Deportiva” (Sports Republic) and “Primer Impacto” (First Impact) and more.

Additional Network Highlights

  • Univision’s coverage of Saturday’s Uruguay vs. Germany third place match averaged 4.5 million Total Viewers 2+ (4,492,876), 2.6  million Adults 18-49 (2,564,868), 1.5 million Adults 18-34 (1,470,570), and 1.8 million Persons 12-34 (1,792,691)
  • The 2010 third place match significantly out-delivered the 2006 match (Germany vs. Portugal) by +66%, +49%, 45%, and 55% in each demo, respectively:
DEMO 2010

URUGUAY VS GERMANY

7/10/2010

2:30-4:26PM

2006

GERMANY VS PORTUGAL

7/8/2006

3:00-5:02PM

2010 vs. 2006
% Diff Abs
Total Viewers 2+ 4,492,876 2,704,052 +66% +1,788,824
Adults 18-49 2,564,868 1,723,031 +49% +841,837
Adults 18-34 1,470,570 1,010,758 +45% +459,812
Persons  12-34 1,792,691 1,153,769 +55% +638,922

Overall Tournament Highlights

  • Overall Univision enjoyed its highest audience levels ever for any World Cup averaging 2.4 million Total Viewers 2+ (2,373,521), 1.4 million Adults 18-49 (1,365,404), 761,000 Adults 18-34 (760,983) and 933,000 Persons 12-34 (932,920) up +15%, +6%, +9%, and +7% in the demos respectively versus 2006
  • With 9.4 million Total Viewers 2+ (9,405,222) the June 27th Round of 16 match between Mexico and Argentina was the most watched event in the history of Spanish-language television, regardless of genre
  • Averaging 4.5 million Total Viewers 2+ (4,546,634), the June 26th Round of 16 match between Ghana and the United States was the largest audience for a U.S World Cup match ever in the history of Univision
  • The 2010 FIFA World Cup™ included 4 of the 5 most watched World Cup matches in Univision’s history:
Date Start Time End Time Match Total Viewers 2+
6/27/2010 2:30 PM 4:28 PM ARGENTINA VS. MEXICO 9,405,222
7/11/2010 2:30 PM 5:35 PM SPAIN VS. THE NETHERLANDS 8,821,358
6/24/2006 3:00 PM 5:37 PM ARGENTINA VS. MEXICO 7,154,538
6/17/2010 2:30 PM 4:29 PM FRANCE VS MEXICO 6,036,011
6/11/2010 10:00 AM 12:00 PM SOUTH AFRICA VS. MEXICO 5,959,041

Source: The Nielsen Company NPM, 6/11-7/11/10, 6/9-7/9/06, matches 7/6-7/11/10 based on Fast Nationals.  Prior to 12/26/05 based on The Nielsen Company NHPM.

Local Highlights

Regardless of language, on Sunday, July 11th, Univision’s coverage of the 2010 FIFA World Cup™ final match was the #1 program of the week in the following markets:

  • Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 in: Los Angeles, Miami, Houston, Dallas and Phoenix

Regardless of language, on Sunday, July 11th, Univision’s coverage of the 2010 FIFA World Cup™ final match was the most watched match, on any network, of the entire tournament in the following markets:

  • Among Total Viewers 2+ in: Miami and Houston
  • Among Adults 18-49 in: Los Angeles, Miami, Houston and Dallas
  • Among Adults 18-34 and Persons 12-34 in: Miami and Dallas

Regardless of language, Univision’s final match of the 2010 FIFA World Cup out-delivered final match coverage of the 2006 World Cup in the following markets:

  • Among Total Viewers 2+ in: Los Angeles (+42%), New York (+44%), Miami, (+70%), Houston (+43%), Dallas (+50%), Chicago (+52%) Phoenix (+40%) and San Francisco (+24%)
  • Among Adults 18-49 in: Los Angeles (+31%), New York (+33%), Miami, (+81%), Houston (+34%), Dallas (+69%), Chicago (+41%) and San Francisco (+18%)
  • Among Adults 18-34 in: Los Angeles (+40%), New York (+43%), Miami, (+127%), Houston (+75%), Dallas (+108%), Chicago (+45%) and San Francisco (+9%)
  • Among Persons 12-34 in: Los Angeles (+50%), New York (+74%), Miami, (+177%), Houston (+77%), Dallas (+112%), Chicago (+45%) and San Francisco (+12%)

Source: The Nielsen Company, NSI ratings (6/11-7/11/10), live game across time zones. Game-to-game comparisons for 7/11/10 based on game-to-game time period ratings.   2006 vs. 2010 comparisons for Miami, Houston, Phoenix and Sacramento based Set-Meter in 2006 and LPM in 2010; LPM to LPM for all other market.  Live+SD.

UnivisionFutbol.com Highlights

Univision Interactive Media’s coverage of the World Cup drove record-breaking results and its largest and most engaged audience ever across online and mobile.

  • During the World Cup tournament, Univision Fútbol’s online and mobile offerings generated 34.7 million visits
  • Fans streamed over 10 million total hours of live video on UnivisionFutbol.com.
  • On average each day, users spent nearly 1 hour and 30 minutes per viewing session across more than 265,000 unique media players
  • On the mobile front, the Univision Fútbol App continues to be one of the most popular apps in Apple’s App Store and on other top mobile platforms with over 450,000 downloads since it launched

Throughout the year, UnivisionFutbol.com will continue to offer comprehensive coverage of soccer leagues and tournaments from around the world.

Sources: Univision Fútbol Offerings Traffic - Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited), July Systems – 6/11/10 – 7/11/10; Live Streaming- Conviva, 6/11/10 – 7/11/10. App Downloads - iPhone/iPad - July Systems – Flurry Site; Blackberry – Blackberry App World Vendor Reporting; Android: Android App Market Vendor Reporting; Nokia – Nokia Ovi Store Statistics through 7/11/10

About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™

Univision Networks

Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offered the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks;Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which included Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre-, half-time and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprised the most noteworthy, seasoned sportscasters and former soccer players, and provided the greatest expertise covering the World Cup in television today.

Univision.com

As an Official Internet Broadcaster of the 2010 FIFA World Cup™, Univision.com offered live streaming of all matches onwww.UnivisionFutbol.com. Fans are still coming to the site for match recaps, final stats, interviews with players and coaches, and exclusive behind-the-scenes video of soccer stars. UnivisionFutbol.com will continue to engage its large and passionate audience with the latest from worldwide soccer throughout the year.

Univision Móvil

Univision Móvil was a Mobile Content Provider of the 2010 FIFA World Cup™. Plus, live mobile streaming of the matches was accessible to Verizon Wireless V CAST subscribers where available. The UnivisionFutbol.com mobile site is still providing fans with final news and stats from the World Cup, and its mobile soccer coverage will continue as leagues and tournaments unfold around the world.

Univision Fútbol App

Univision Interactive Media’s Univision Fútbol App features the latest results, news, video and photos directly from South Africa. The app will showcase the latest from soccer tournaments and leagues worldwide. Find download information for all available platforms here, including iPhone, iPad, Blackberry, Android and Nokia.

Univision On Demand

Univision On Demand made all games available to its pay TV distributors 24 hours after live broadcast in both HD and SD, from June 12 with varying consumer offers dependent on local distributor capacity.  The games will be available until August 12, 2010.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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