Univision Interactive Delivers Record Breaking Traffic and Engagement Through 2010 FIFA World Cup Tournament

Categories: 2010 FIFA World Cup TV Ratings,Internet TV,Network TV Press Releases

Written By

July 12th, 2010

via press release:

UNIVISION INTERACTIVE DELIVERS RECORD BREAKING TRAFFIC AND ENGAGEMENT THROUGH 2010 FIFA WORLD CUP ™ TOURNAMENT


NEW YORK, NY – July 12, 2010 – Univision Interactive Media’s coverage of the 2010 FIFA World Cup™ delivered record-breaking results and the most engaged audiences ever across its online and mobile offerings, including free live streaming of all the matches, schedules, real-time stats and photos, updates and final results.

During the World Cup tournament, Univision Fútbol generated 34.7 million visits across online and mobile offerings. Fans streamed over 10 million total hours of live video on UnivisionFutbol.com. On average each day, users spent nearly 1 hour and 30 minutes per viewing session across more than 265,000 unique media players. On the mobile front, the Univision Fútbol App continues to be one of the most popular apps in Apple’s App Store and on other top mobile platforms with over 450,000 downloads since it launched.

“Our Interactive platforms far exceeded our goals for the 2010 World Cup™,” said Kevin Conroy, president, Univision Interactive Media. “There is a tremendous appetite for soccer coverage and content, both online and on mobile, and building on the success of World Cup, UnivisionFutbol.com will now continue to offer fans the best and most comprehensive coverage of worldwide soccer year-round.”

Tournament Records:

  • Top 10 Matches by Peak Simultaneous Streams:
Rank Date Day Match Round Peak Simultaneous Streams
1 07/07/10 Wed Germany vs. Spain Semi-Finals 255,087
2 06/23/10 Wed U.S.A. vs. Algeria Group Stage 209,491
3 06/17/10 Thu France vs. Mexico Group Stage 197,413
4 07/06/10 Tue Uruguay vs. Netherlands Semi-Finals 194,001
5 06/22/10 Tue Mexico vs. Uruguay Group Stage 179,906
6 07/02/10 Fri Netherlands vs. Brazil Quarter Finals 179,493
7 06/29/10 Tue Spain vs. Portugal Second Round 176,960
8 06/29/10 Tue Paraguay vs. Japan Second Round 151,710
9 06/25/10 Fri Portugal vs. Brazil Group Stage 145,745
10 06/28/10 Mon Brazil vs. Chile Second Round 143,838
  • Top 5 Days by Total Hours Viewed:

Rank Date Day Hours viewed Round Matches
1 06/22/10 Tue 700,836 Group Stage Mexico/Uruguay, France/S.Africa, Nigeria/S. Korea,Greece/Argentina
2 07/02/10 Fri 693,063 Quarter Finals Netherlands/Brazil, Uruguay/Ghana
3 06/17/10 Thu 683,778 Group Stage Argentina/S. Korea,Greece/Nigeria, France/Mexico
4 06/23/10 Wed 674,951 Group Stage Slovenia/England, U.S./Algeria, Ghana/Germany, Australia/Serbia
5 06/29/10 Tue 646,184 Second Round Paraguay/Japan, Spain/Portugal

Sources

Univision Fútbol Offerings Traffic: Univision.com U.S./Puerto Rico Traffic Analytics (MRC Accredited), July Systems – 6/11/10 – 7/11/10

Live Streaming: Conviva, 6/11/10 – 7/11/10

App Downloads: iPhone/iPad - July Systems – Flurry Site; Blackberry – Blackberry App World Vendor Reporting; Android: Android App Market Vendor Reporting; Nokia – Nokia Ovi Store Statistics through 7/11/10

Univision.com

As an Official Internet Broadcaster of the 2010 FIFA World Cup™, Univision.com offered live streaming of all matches on www.UnivisionFutbol.com. Fans are still coming to the site for match recaps, final stats, interviews with players and coaches, and exclusive behind-the-scenes video of soccer stars. UnivisionFutbol.com will continue to engage its large and passionate audience with the latest from worldwide soccer throughout the year.

Univision Móvil

Univision Móvil was a Mobile Content Provider of the 2010 FIFA World Cup™. Plus, live mobile streaming of the matches was accessible to Verizon Wireless V CAST subscribers where available. The UnivisionFutbol.com mobile site is still providing fans with final news and stats from the World Cup, and its mobile soccer coverage will continue as leagues and tournaments unfold around the world.

Univision Fútbol App

Univision Interactive Media’s Univision Fútbol App features the latest results, news, video and photos directly from South Africa. The app will showcase the latest from soccer tournaments and leagues worldwide. Find download information for all available platforms here, including iPhone, iPad, Blackberry, Android and Nokia.

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico.  Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

 
© 2014 Tribune Digital Ventures