USA Network Launches Online Loyalty Program, “Character Rewards,” “Club Psych” Goes Live
via press release:
USA NETWORK LAUNCHES ONLINE LOYALTY PROGRAM – CHARACTER REWARDS
”CLUB PSYCH” GOES LIVE
Network’s Fans Earn Points and Rewards for Being Active and Engaged Online
NEW YORK, NEW YORK – July 12, 2010 – USA Network is giving back to its fans in a big way by launching a new rewards system, CHARACTER REWARDS. Now, USA’s more than five million online fans and followers will earn points for simply watching videos, chatting, playing games and reposting content to Twitter and Facebook. CHARACTER REWARDS will be redeemable for tangible and virtual goods, like show-branded merchandise and goods such as gift cards for major retailers. The first initiative will launch in conjunction with USA’s longest running series, PSYCH. Club PSYCH (www.clubpsych.com), as the program is named, goes live this week with the premiere of the show’s fifth season. The announcement was made today by Alexandra Shapiro, senior vice president, brand strategy and digital, USA Network.
“USA is gratified by our fans’ engagement,” said Shapiro. “We developed CHARACTER REWARDS as a way to give back to our loyal fans for their efforts in being brand ambassadors, while preserving the viral integrity of our online community.”
Fans will be required to register for the loyalty program through the USA Network site or by using their Facebook Connect access. By playing games, re-posting content to other online channels and watching videos, fans will earn points exchangeable for merchandise, including t-shirts, mugs, bobble heads and more. Last week, USA posted a sneak peek for Club PSYCH and received over 1500 thumbs up/“Like’s” from show fans, which sets a positive tone for the program out-of-the-gate.
Fans will be able to track progress and see how they compare with other Club PSYCH members through a leader-board housed on the main hub of psych.usanetwork.com. Fans will also be able to see who has accumulated the most points, build customized avatars and gain other prizes all for sharing their passion for the hit series with others.
USA’s current, longest-running original series on-air, PSYCH returns as part of the network’s summer weekday block of USA original series this Wednesday, July 14 at 10/9c. PSYCH is one of the seven original series that made USA #1 in basic cable for four years in a row and broke all records as the #1 original series premiere in 2006. This fan favorite stars James Roday as police consultant Shawn Spencer who solves crimes with powers of observation so acute the precinct detectives think he’s psychic. With help from his best friend and reluctant sidekick, Gus (Dulé Hill) and his father, Henry (Corbin Bernsen), they continue to solve the mysterious and often bizarre crimes of the Santa Barbara Police Department. Also starring are Timothy Omundson, Maggie Lawson and Kirsten Nelson. The fourth winter season of PSYCH was the most popular season of the hit series in P18-34 ever, with an average of 823,000 of those viewers. It was also the youngest median age in the history of the series.