Spain registered its highest ever TV audience as 15.6 million -- an 85.9% audience share -- saw the nation's soccer team win with a last minute goal scored in extra time at Johannesburg's Soccer City stadium.
Free-to-air broadcaster Telecinco snagged 14.6 million eyeballs, a channel record.
The figures for Canal Plus's core channel were 517,000 while dedicated soccer service Canal Plus Liga drew 506,000 viewers.
Spain's previous biggest TV ratings were for the Euro 2008 penalty shoot-out against Italy when 14.1 million viewers tuned in to commercial web Cuatro.
In Holland 8.5 million viewers -- a 90.6% share -- watched the drama unfold on Nederland 1.
When the number of people who followed the final on Dutch public screens is factored in -- figures not released until later this week -- a new national record is likely to be set.
Who were those nearly 10% in Spain and the Netherlands watching something else at the time of the match?