ABC Grows Year to Year for the 8th Week in a Row, Enjoying its Most-Watched Summer in 9 Years

Categories: Network TV Press Releases

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July 13th, 2010

via press release:

ABC Grows Year to Year for the 8th Week in a Row, Enjoying its Most-Watched Summer in 9 Years

ABC Airs 3 of the Week’s Top 15 Prime TV Shows

in Both Total Viewers and Adults 18-49

ABC is Monday’s No. 1 Net for the 5th Straight Week, Registering its Longest Winning Streak on the Night Among Young Viewers in More Than 3 Years

ABC’s “The Bachelorette” Wins its Time Period for the 6th Straight Week in

Total Viewers and Young Adults, Ranking No. 1 in Each Half-Hour

On Average Year to Year, “The Bachelorette” is Up

By 1.2 Million Viewers and by 7% in Adults 18-49

At 10pm, “True Beauty” is No. 1 in Women 18-49 and

Women 25-54 for the 4th Consecutive Week

ABC’s Tuesday Lineup is Up Week to Week in Viewers and Adults 18-49

ABC’s “Wipeout” Posts Increases of 7% in Viewers and 15% in Adults 18-49,

While Winning its Hour Among Adults 25-54 and Key Men for the 3rd Straight Week

Wipeout” Hits Season Highs Across All Key Men Demographics

“Primetime: Family Secrets” Season Opener Posts Increases

Over its Year-Ago Premiere in Both Total Viewers and Adults 18-49

More than Doubling its Numbers Year to Year, ABC Builds Over the

Year-Ago Thursday for the 5th Straight Week in Viewers and Young Adults

Up Against the Season Premiere of “Big Brother,” ABC’s “Wipeout” Finishes as

The Most-Watched TV Show in the 8 O’clock Hour for the 3rd Week in a Row

The Summer’s No. 1 New TV Series, ABC’s “Rookie Blue

Continues to Generate Big Time-Period Improvement

“Boston Med” Boosts the 10pm Hour Year to Year

For ABC by 2.7 Million Viewers and by 83% in Adults 18-49

ABC News’ “Primetime: What Would You Do?” Turns in the Net’s Strongest

Summer Performance in the Friday 9pm Time Period in Over 3 Years

ABC News’ “20/20” Leads at 10pm in Adults 18-49 and Adults 25-54


WEEK No. 42:

During the week of 7/5/10, ABC’s primetime numbers saw increases week to week of 9% in Total Viewers (4.9 million vs. 4.5 million) and by 8% in Adults 18-49 (1.4/5 vs. 1.3/4).  In addition, the Net was up over the same week last year (w/o 7/06/09) by 14% in Total Viewers (4.9 million vs. 4.3 million) and 8% in Adults 18-49 (1.4/5 vs. 1.3/4). In fact the Network turned in its 8th straight week of year-to year gains with both viewers and young adults.

  • Compared to the same point last year, ABC’s summer results are up by 25% in Total Viewers (6.4 million vs. 5.1 million) and by 24% in Adults 18-49 (2.1/7 vs. 1.7/5). In fact ABC is generating its most-watched summer in 9 years – since 2001.

Rankings:  ABC claimed 3 of the week’s Top 15 primetime TV programs in Total Viewers and Adults 18-49: “The Bachelorette” – No. 5/No. 7, “Wipeout-TUES” – No. 6/No. 6, and “Wipeout-THURS” – No. 11/No. 12.  ABC’s “The Bachelorette” stood as the week’s No. 1 show with Women 18-49 and Women 25-54. ABC News’ claimed the Top 2 newsmagazines of the week with Friday’s “Primetime: What Would You Do?” and “20/20in Adults 18-49 and Adults 25-54. In fact among Adults 18-49, ABC News delivered TV’s highest-rated newsmagazine for the 5th time in 6 weeks.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 37% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

On the Monday of the extended 4th of July holiday weekend, ABC finished as the most-watched network overall for the 3rd week in a row and ranked No. 1 in Adults 18-49 for the 5th consecutive Monday. In fact ABC is registering its longest Adult 18-49 winning streak on the night in more than 3 yearssince April-May 2007.    The Network topped its nearest primetime competition (CBS) by 13% in Total Viewers (7.8 million vs. 6.9 million) and by 33% in Adults 18-49 (2.4/7 vs. 1.8/5).

  • Building its overall Monday audience year to year for the 6th week in a row, ABC was up from the same night last year in viewers and young adults (6.6 million and 2.3/7 on 7/6/09).

Please Note: With the observation of the 4th of July holiday falling on Monday, overall TV usage levels declined week to week, as Households Using Television during primetime dropped to 57.5% from 58.7% on 6/28/10.

“The Bachelorette” (8:00-10:02 p.m.)

ABC’s “The Bachelorette” ranked a strong No. 1 in its time period for the 6th week running, beating its closest time period competition (CBS) by 2.3 million viewers (9.1 million vs. 6.8 million) and by 40% in Adults 18-49 (2.8/8 vs. 2.0/6).  The veteran ABC unscripted series won all 4 of its half-hours in viewers and young adults. During its final half-hour (9:30-10:00 p.m.), featuring Chris Harrison’s interview with Jake and Vienna, “The Bachelorette” drew an average audience of 10.1 million viewers and 3.1/9 in Adults 18-49.

  • “The Bachelorette” registered as Monday’s No. 1 TV show in Adults 18-49 for the 4th week in a row, and for the 6th week running stood as the evening’s dominant No. 1 television program across all key Women demographics (W18-34/W18-49/W25-54).
  • On average, “The Bachelorette” is up over its performance at the same point last year by 1.2 million (9.0 million vs. 7.8 million) viewers and by 7% in Adults 18-49 (3.0/9 vs. 2.8/8).   


“True Beauty” (10:02-11:00 p.m.)

ABC’s “True Beauty” ranked No. 1 in the 10 o’clock hour for the 4th week in a row with key Women (W18-49/W25-54). 

  • On average, “True Beauty” is growing its time period this summer for ABC by 6% in Total Viewers (5.1 million vs. 4.7 million).

Tuesday

ABC’s Tuesday lineup saw week-to-week increases of 4% in Total Viewers (5.4 million vs. 5.2 million) and 6% among Adults 18-49 (1.8/5 vs. 1.7/5). 

“Wipeout-TUES” (8:00-9:01 p.m.)

ABC’s “Wipeout,” featuring a “Couples” edition, improved over the prior week by 7% in Total Viewers (8.8 million vs. 8.2 million) and by 15% in Adults 18-49 (3.0/10 vs. 2.6/9). The broad-appealing unscripted series won its hour for the 3rd week in a row among Adults 25-54 and key Men (M18-49/M25-54). “Wipeout” finished in a virtual tie for No. 1 among Adults 18-49 with Fox’s “Hell’s Kitchen” (3.0/10 vs. 3.1/10).

  • “Wipeout” hit season highs across all key Men demographics: (M18-34/M18-49/M25-54).

“Primetime: Family Secrets” (10:01-11:00 p.m.)

In the 10 o’clock hour, the season premiere of ABC News’ “Primetime: Family Secrets” was up over its year-ago premiere (6/23/09) in both Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+9% - 1.2/4 vs. 1.1/3).

Thursday

ABC (1.7/5), CBS (1.8/6) and Fox (1.7/5) finished in a virtual tie for the broadcast network lead on Thursday in Adults 18-49

  • ABC once again exhibited strong year-to-year improvement on Thursday, more than doubling its numbers from the same night last summer (7/9/09) among Total Viewers (+137% - 6.4 million vs. 2.7 million) and Adults 18-49 (+113% - 1.7/5 vs. 0.8/3). In fact the Network registered its 5th straight Thursday of year-to-year primetime gains.

“Wipeout-THURS” (8:00-9:00 p.m.)

Up against CBS’ season premiere of “Big Brother 12,” ABC’s “Wipeout” finished as the most-watched program (7.9 million) in the 8 o’clock hour for the 3rd week in a row. The ABC unscripted series also held the No. 1 position in the hour for the 3rd week running among Adults 25-54 (3.0/9) and key Men (M18-49/M25-54).  In addition, among Total Viewers (7.9 million) and Adults 18-49 (2.4/8), ABC marked its best-ever performance against the Thursday premiere of “Big Brother.”

  • For the 3rd consecutive week, Wipeout qualified as Thursday’s No. 1 TV series in Adults 25-54 and key Men (M18-49/M25-54).

Rookie Blue” (9:00-10:00 p.m.)

TV’s No. 1 new series of the summer, ABC’s Rookie Blue” ran a strong second against its established series competition on CBS (“CSI”), NBC (“Community”/”Community”) and Fox (“So You Think You Can Dance”) in its time period among Total Viewers (6.4 million) and Adults 18-49 (1.6/5). Please Note: ESPN’s highly-anticipated LeBron James “Decision” special aired live in the hour (ET).

  • Rookie Blue” continued to produce big year-to-year gains for ABC in the hour among Total Viewers (+3.6 million – 6.2 million vs. 2.6 million) and in Adults 18-49 (+88% - 1.5/5 vs. 0.8/2), over its performance on the year-ago night.

“Boston Med” (10:00-11:00 p.m.)

ABC News’ “Boston Med” took second place in the 10 o’clock hour against its CBS and NBC competition with Total Viewers (4.9 million) and Adults 18-49 (1.1/4).

  • Versus the year-ago night, “Boston Med” boosted the 10 o’clock hour for ABC by 2.7 million viewers and by 83% in Adults 18-49 (2.2 million and 0.6/2).

Friday

ABC ranked No. 1 against its network rivals on Friday in Adults 18-49 (1.4/5), outdelivering NBC by 27% (1.1/4), CBS by 40% (1.0/4) and Fox by 100% (0.7/3). In addition, ABC delivered its top summer performance (Memorial Day – Labor Day) on the night in the key young adult demo in 3 years – since 7/13/07.

“Primetime: What Would You Do?” (9:00-10:00 p.m.)

Building sharply on its lead-in (+1.3 mil/+45% in AD18-49), ABC News’ “Primetime: What Would You Do?” topped the 9 o’clock hour and stood as the No. 1 program on the night among its network rivals among Adults 18-49 (1.6/6) and Adults 25-54 (1.9/6).

  • “Primetime: What Would You Do” turned in ABC’s strongest summer numbers in the hour among Adults 18-49 and Adults 25-54  in over 3 years – since 6/1/07.

20/20(10:00-11:00 p.m.)

ABC News’ “20/20” ranked No. 1 in the 10 o’clock hour among Adults 18-49 (1.4/5) and Adults 25-54 (1.9/6).  “20/20” featured Jim Avila’s talk with a Baptist minister convicted of murdering his wife and staging it as a suicide.

Sunday

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

ABC’s repeat telecast of “America’s Funniest Home Videos” hit summer highs in both Total Viewers (5.3 million) and Adults 18-49 (1.4/5), leading the 7 o’clock hour in the key young adult demographic for the second week in a row.

  • With the replay “AFV,” ABC was up in the hour over the year-ago night by 18% in Total Viewers (5.3 million vs. 4.5 million) and by 40% in Adults 18-49 (1.4/5 vs. 1.0/4).

Extreme Makeover: Home Edition” (8:00-9:00 p.m.)

Opposite the Sunday premiere of CBS’ “Big Brother,” ABC’s rebroadcast “Extreme Makeover: Home Edition” matched a summer-high in Total Viewers (4.8 million) and Adults 18-49 (1.3/4).

WEEK NO. 42: ADULTS 18-49 TOTAL VIEWERS

No.1 FOX 1.6    No.1 CBS   6,270,000

No.2 NBC 1.5    No.2 NBC   5,150,000

No.3 ABC 1.4    No.3 ABC   4,890,000

No.4 CBS 1.3    No.4 FOX   4,330,000

No.5 CW  0.4    No.5 CW      950,000

Source: The Nielsen Company (National Live+Same Day Program Ratings), week of 7/5/10, unless stated otherwise.  Summer = 5/31-7/11/10 vs. 5/25-7/12/09.

 
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