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Cable Surprise: Disney Edges USA In Primetime Cable Viewership

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Written By

July 13th, 2010

Here I was confident that USA Network would top the cable primetime viewership until the MLB playoffs this fall, but it was Hannah Montana Forever lead Disney that proved me wrong!

With USA's heavy hitters in repeats for the week (only Law & Order: CI had an orginal) Disney edged USA for the top cable primetime viewership. It wasn't all surprises though, USA still topped the primetime adults 18-49 averages. Whew!

Next thing you know, Nickelodeon will be bumped off the weekly cable total day average viewership pinnacle (Disney came awfully close last week). But I'm figuring SpongeBob would never let that happen, would he?

Prime-time Average Viewers (Live+SD) Week of July 5-11, 2010

Network (000s)
DSNY 2,767
USA 2,747
TNT 2,424
HIST 1,818
FAM 1,818
NAN 1,773
FOXN 1,757
ESPN 1,717
A&E 1,522
SYFY 1,493
DISC 1,366
TBSC 1,354
FOOD 1,332
FX 1,318
HGTV 1,274
TRU 1,162
LIFE 1,117
TOON 1,084
AMC 1,020
CMDY 1,007
TLC 1,006
TVLD 945
BET 917
SPK 804
BRAV 762

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
USA 1041
TNT 920
ESPN 892
FAM 877
HIST 822
TBSC 817
DISC 724
FX 718
SYFY 709
A&E 683
FOOD 650
CMDY 648
DSNY 605
TRU 551
NAN 508
BET 500
TLC 484
LIFE 466
HGTV 465
MTV 440
BRAV 435
EN 431
VH1 387
SPK 379
AMC 315

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,287
DSNY 2,128
NAN 1,659
USA 1,411
TNT 1,348
ADSM 1,226
TOON 1,092
FOXN 981
ESPN 919
HIST 897
FAM 875
A&E 853
TBSC 795
TRU 758
FOOD 755
DISC 754
HGTV 708
SYFY 686
FX 659
LIFE 651
CMDY 628
TVLD 613
AMC 609
NKJR 579
SPK 561

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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