CBS Is Number One In Viewers For The Third Consecutive Week

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via press release:

CBS NUMBER ONE IN VIEWERS FOR THE THIRD CONSECUTIVE WEEK

CBS Also Places First in Adults 25-54

CBS Has the Top Nine Scripted Series Led by “NCIS”

“Big Brother Thursday” and “Big Brother Sunday” Premiere with Time-Period

Wins and Year-to-Year Gains

“Flashpoint” Viewer Winning Streak Hits Six Weeks

CBS placed first in viewers for the third consecutive week and first in adults 25-54, according to Nielsen live plus same day ratings for the week ending July 11, week 42 of the 2009-2010 television year.

CBS had the top nine scripted series:  NCIS; THE MENTALIST; NCIS: LOS ANGELES; THE BIG BANG THEORY – 7/5; TWO AND A HALF MEN – 7/5; CSI: MIAMI – 7/5; CSI: NY; CRIMINAL MINDS and CSI: CRIME SCENE INVESTIGATION.  THE BIG BANG THEORY – 7/5 was the week’s top scripted program in adults 25-54 and adults 18-49.

BIG BROTHER THURSDAY and BIG BROTHER SUNDAY premiered with time- period wins in key demographics and gains over last year’s premieres.

For the week in viewers:  CBS (6.27m), NBC (5.15m), ABC (4.89m) and FOX (4.33m).   Summer-to-date among viewers, CBS (6.51m) is first, ahead of  ABC (6.38m), NBC (5.46m) and FOX (5.04m).

For the week in households:  CBS (4.0/07), NBC (3.2/06), ABC (3.1/06) and FOX (2.7/05).  Summer-to-date in households, CBS is first (4.3/08), ahead of ABC (3.9/07), NBC (3.4/06) and FOX (3.1/06).

For the week in key demographics, CBS was first in adults 25-54 (1.9/06) and  averaged a 1.3/04 in adults 18-49.

CBS Weekly Highlights:

?  BIG BROTHER THURSDAY (P) was first in households (4.4/08), adults 18-49 (2.5/09) and adults 18-34 (2.2/08); it was second in both viewers (7.35m) and adults 25-54 (2.9/09, -0.1 behind ABC).  Compared to BIG BROTHER 11, Thursday’s premiere (on the same night last year), CBS was up +4% in adults 25-54 (from 2.8/09), +9% in adults 18-49 (from 2.3/08), +22% in adults 18-34 (from 1.8/07), even in households and added +750,000 viewers (from 6.60m, +11%).

? BIG BROTHER THURSDAY notched its best premiere in viewers since BIG BROTHER 8 (July 5, 2007), best in adults 18-49 and adults 25-54 ratings since BIG BROTHER 9 (February 12, 2008) and best adults 18-34 delivery since BIG BROTHER 7 (July 6, 2006).

? BIG BROTHER SUNDAY (P) was first in households (4.0/07), viewers (7.04m), adults 25-54 (2.9/08), adults 18-49 (2.4/08) and adults 18-34 (2.0/07).  Compared to last year’s BIG BROTHER 11 SUNDAY premiere (on the same night last year, delayed 12 minutes by late- running golf), BIG BROTHER 12 SUNDAY was up +3% in households (from 3.9/07), +12% in adults 25-54 (from 2.6/07), +20% in adults 18-49 (from 2.0/06), +33% in adults 18-34 (from 1.5/05) and added +750,000 viewers (from 6.29m, +12%).

? FLASHPOINT was first in households (3.8/07) and viewers (5.90m), finishing second in adults 25-54 (1.6/05) and tied for second in adults 18-49 (1.1/04, with NBC).  FLASHPOINT won its time slot in viewers for the sixth consecutive week.  Compared to last week, FLASHPOINT was up +6% in households (from 3.6/07), +7% in adults 25-54 (from 1.5/05), +10% in adults 18-49 (from 1.0/04) and added +330,000 viewers (from 5.57m, +6%).

? FLASHPOINT – SPECIAL (S) was first in households (3.9/07) and viewers (6.04m); it was tied for second in adults 25-54 (1.8/05, with NBC, -0.1 behind ABC).

Top CBS programs of the week:  #3 NCIS (R) (an average of 10.74m viewers), #6 THE MENTALIST (R) (8.64m), #7 NCIS: LOS ANGELES (R) (8.58m), #8 THE BIG BANG THEORY – 7/5 (R) (S) (8.51m), #9 TWO AND A HALF MEN – 7/5 (R) (S) (8.32m), #11 BIG BROTHER 12 THURSDAY (P) (7.35m), #13 CSI: MIAMI – 7/5 (R) (S) (7.20m), #14 60 MINUTES (R) (7.07m), #15 BIG BROTHER 12 SUNDAY (P) (7.04m), #17 CSI: NY (R) (6.71m), #18 CRIMINAL MINDS (R) (6.61m), #19 CSI: CRIME SCENE INVESTIGATION (R) (6.60m), #24 FLASHPOINT – SPECIAL (S) (6.04m), #25 THE MENTALIST SUNDAY SPECIAL (R) (S) (5.92m), #26 FLASHPOINT (5.90m), #27 COLD CASE (R) (5.72m) and #29 RULES OF ENGAGEMENT – 7/5 (R) (S) (5.60m).

NATIONAL NIELSEN SUMMARY – PRIMETIME

Week #42 of 2009-10 Television Year (ending: 07/11/10)

2009-10

HOUSEHOLDS

Rtg       Sh

CBS                 4.0       7

NBC                3.2       6

ABC                3.1       6

FOX                2.7       5

VIEWERS

(000)

CBS                 6,267

NBC                5,148

ABC                4,891

FOX                4,329

A25-54

Rtg       Sh

CBS                 1.9       6

NBC                1.8       5

ABC                1.7       5

FOX                1.8       5

A18-49

Rtg       Sh

CBS                 1.3       4

NBC                1.5       5

ABC                1.4       5

FOX                1.6       5

A18-34

Rtg       Sh

CBS                 0.8       3

NBC                1.2       4

ABC                1.1       4

FOX                1.5       6

NATIONAL NIELSEN SUMMARY – PRIMETIME

SUMMER-TO-DATE RATINGS REPORT (05/31/10-07/11/10)

2009-10

HOUSEHOLDS

Rtg       Sh

CBS                 4.3       8

NBC                3.4       6

ABC                3.9       7

FOX                3.1       6

VIEWERS

(000)

CBS                 6,505

NBC                5,457

ABC                6,376

FOX                5,036

A25-54

Rtg       Sh

CBS                 1.9       6

NBC                2.0       6

ABC                2.4       7

FOX                2.1       6

A18-49

Rtg       Sh

CBS                 1.3       4

NBC                1.6       5

ABC                2.1       7

FOX                1.9       6

A18-34

Rtg       Sh

CBS                 0.8       3

NBC                1.3       5

ABC                1.8       7

FOX                1.9       7

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