Disney Channel’s Season Premiere of “Hannah Montana Forever” Week's No. 1 Scripted Cable Telecast in Total Viewers

Categories: Network TV Press Releases

Written By

July 13th, 2010

via press release:

Disney Channel’s Season Premiere of “Hannah Montana Forever” is the Week’s No. 1 TV Telecast in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Scripted Telecast in Total Viewers

Sunday’s “Hannah Montana Forever” Premiere
Builds Over Prior Season Averages in Total Viewers and Kids 6-11

Good Luck CharlieHits Series Highs in Total Viewers and Kids 6-11

“JONAS L.A.” Delivers Its Best Ratings in Over a Year with
Total Viewers and Tweens 9-14, and in 9 Months with Kids 6-11

Week of July 5, 2010

  • Disney Channel’s season premiere of Hannah Montana Forever” (8:00 – 8:30 p.m.) was TV’s No. 1 telecast for the week in Kids 6-11 (2.2 million/9.0 rating) and Tweens 9-14 (1.9 million/7.9 rating), and cable’s No. 1 scripted telecast in Total Viewers (5.7 million).
  • Fresh off its most-watched season ever, “Hannah Montana Forever’sSunday’s opener grew over Season Three’s average by more than a million Total Viewers (5.7 million vs. 4.5 million) and by 22% in Kids 6-11 (2.2 million vs. 1.8 million). Sunday’s premiere also built over Season Two’s average by more than a million Total Viewers (5.7 million vs. 4.5 million) and by 16% in Kids 6-11 (2.2 million vs. 1.9 million), and over Season One’s average by 50% in Total Viewers (5.7 million vs. 3.8 million) and by 29% in Kids 6-11 (2.2 million vs. 1.7 million).
  • Sunday’s all new Good Luck Charlie (8:30 – 9:00 p.m.) ranked as the series’ No. 1 telecast of all time in Total Viewers (5.0 million) and Kids 6-11 (2.1 million/8.6 rating), and performed at near record-setting levels in Tweens 9-14 (1.8 million/7.5 rating – No. 2 telecast ever).
  • At 9 o’clock, an original “JONAS L.A.” posted the show’s best numbers in more than a year (since 7/5/09) in Total Viewers (3.8 million – No. 3 telecast ever) and Tweens 9-14 (1.6 million/6.4 rating). Sunday’s telecast was also the show’s best in 9 months (since 10/11/09) in Kids 6-11 (1.6 million/6.5 rating).
  • In Kids 6-11, Disney Channel was home to 4 of the week’s top 5 telecasts across all of TV: “Hannah Montana Forever” (No. 1 – 2.2 million/9.0 rating, Sun., 8:00 – 8:30 p.m.), “Good Luck Charlie” (No. 2 – 2.1 million/8.6 rating, Sun., 8:30 – 9:00 p.m.), “JONAS L.A.” (No. 4 – 1.6 million/6.5 rating, Sun., 9:00 – 9:30 p.m.) and “The Suite Life on Deck” (No. 5 – 1.4 million/5.8 rating, Sun., 9:30 – 10:00 p.m.).
  • In Tweens 9-14, Disney Channel was home to the week’s Top 3 TV telecasts, all of which aired on Sunday. In fact, Disney Channel claimed 9 of the top 10 TV telecasts of the week:
P9-14 P9-14
PROGRAM NET START END DAY US AA% 000s
HANNAH MONTANA FOREVER-07/11/2010 DSNY 8:00 PM 8:30 PM ......S 7.9 1,920
Good Luck Charlie-07/11/2010 DSNY 8:30 PM 9:00 PM ......S 7.5 1,817
JONAS L.A.-07/11/2010 DSNY 9:00 PM 9:30 PM ......S 6.4 1,564
SpongeBob-07/05/2010 NAN 8:00 PM 8:30 PM M...... 6.3 1,542
Suite Life on Deck-07/11/2010 DSNY 9:30 PM 10:00 PM ......S 5.7 1,378
Suite Life on Deck - LN-07/09/2010 DSNY 11:00 PM 11:30 PM ....F.. 5.0 1,220
HANNAH MONTANA FOREVER-07/11/2010 DSNY 10:30 PM 11:00 PM ......S 4.8 1,162
WIZARDS OF WAVERLY PL -LN-07/09/2010 DSNY 11:30 PM 12:00 AM ....F.. 4.8 1,156
Phineas and Ferb-07/11/2010 DSNY 10:00 PM 10:30 PM ......S 4.5 1,105
GOOD LUCK CHARLIE-07/08/2010 DSNY 5:00 PM 5:30 PM ...T... 4.5 1,096
  • Powered by Sunday’s premiere of “Hannah Montana Forever” and record-setting performances by “Good Luck Charlie” and “JONAS L.A.”, Disney Channel was the week’s No. 1 TV network in Total Day in Tweens 9-14 (709,000/2.9 rating) for the 4th week running. And with 4 of the top 5 telecasts of the week in Kids 6-11, Disney Channel ranked No. 1 in Total Day for the 2nd consecutive week in the key kids demo (834,000/3.4 rating). Disney Channel outranked runner-up Nickelodeon in Total Day* in Kids 6-11 (872,000 vs. 760,000) for the 2nd straight week and in Tweens 9-14 (692,000 vs. 560,000) for the 4th week in a row.
  • In Prime, Disney Channel was cable’s most-watched network of the week in Total Viewers (2.8 million), surpassing No. 2 USA (2.7 million). Disney Channel remains TV’s No. 1 network in Kids 6-11 (1.1 million/4.6 rating) for the 271st consecutive week, and with the streak at 268 out of 271 weeks, with Tweens 9-14 (924,000/3.8 rating).
  • Playhouse Disney’s “Mickey Mouse Clubhouse” (486,000/2.9 rating) was the week’s No. 10 program on TV among target preschoolers aged 2-5.

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 7/5-7/11/10). Ranks based on 000s, then rating, unless otherwise noted.*Nickelodeon Total Day=Mon-Thu 7a-8p; Fri 7a-10p; Sa 6a-10p; Sun 6a-8p.

 
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