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TV Ratings: Bachelorette Bounces Back, As The Competition Falls

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July 13th, 2010

The Bachelorette was scheduled to run until 10:02pm, and True Beauty was scheduled to run from 10:02-11pm, increasing the likelihood that both will be adjusted in the final ratings.

Scoreboard ABC CBS Uni NBC FOX CW
Adults 18-49: rating/Share 2.6/8 1.8/5 1.5/5 1.4/4 1.4/4 0.3/1
Adults 18-34: Rating/Share 2.2/7 1.3/4 1.8/6 1.1/4 1.1/4 0.3/1
Total Viewers (million) 8.028 6.385 3.798 4.961 4.576 0.697


ABC's The Bachelorette ratings bounced back from their holiday dip last Monday, while the competitions original episodes ratings all dropped.

The Bachelorette's 3.1 adults 18-49 rating on the night was up 11% from last week's holiday Monday, and even with the previous non-holiday Monday. True Beauty's 1.7 rating was even with last week (and the previous Monday).

The Monday tale of ratings woe continued for Fox's scripted shows, as Lie To Me fell 11% from its last original episode (6/28) to just a 1.7 adults 18-49 rating. And The Good Guys continues to go lower, dropping 8% from its 6/28 original to just a 1.1 adults 18-49 rating, a series low for an original episode.

NBC's Last Comic Standing had no post-holiday ratings recovery, falling 6% vs. last Monday (which was a 2 hour episode) to a 1.7 adults 18-49 rating.

via NBC press note (correcting earlier numbers)

In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (3.0/7 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.4/6) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.4/4 with an encore) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC The Bachelorette 2.9 10 9.086
FOX Lie To Me 1.7 6 5.578
CBS How I Met Your Mother (repeat) 1.5 5 4.577
NBC America's Got Talent (repeat) 1.3 4 5.135
CW 90210 (repeat) 0.4 1 0.947
8:30 ABC The Bachelorette 3.0 9 9.113
FOX Lie To Me 1.8 5 5.640
CBS Rules of Engagement (repeat) 1.7 5 5.133
NBC America's Got Talent (repeat) 1.3 4 5.219
CW 90210 (repeat) 0.3 1 0.756
9:00 ABC The Bachelorette 3.1 9 9.636
CBS Two and a Half Men (repeat) 2.3 7 7.743
NBC Last Comic Standing 1.7 5 4.660
FOX The Good Guys 1.1 3 3.649
CW Gossip Girl (repeat) 0.2 1 0.546
9:30 ABC The Bachelorette 3.4 9 10.308
CBS Big Bang Theory (repeat) 2.3 6 7.720
NBC Last Comic Standing 1.7 5 4.741
FOX The Good Guys 1.0 3 3.437
CW Gossip Girl (repeat) 0.2 1 0.541
10:00 ABC True Beauty 1.9 5 5.505
CBS CSI: Miami (repeat) 1.6 5 6.550
NBC Dateline NBC 1.2 3 4.685
10:30 CBS CSI: Miami (repeat) 1.6 5 6.587
ABC True Beauty 1.6 5 4.520
NBC Dateline NBC 1.3 4 5.328

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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