ABC Family’s “Pretty Little Liars” Hits Another Series High in Key 18-34 Demos

Categories: Network TV Press Releases

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July 14th, 2010

via press release:

Season 1 to Date, “Pretty Little Liars” is TV’s No. 1 Program in Female Teens

ABC Family’s “Pretty Little LiarsHits Another Series High in Key 18-34 Demos and Females 12-34

Pretty Little Liars” Ranks as Tuesday’s Top TV Show in Teens, and for the 6th Straight Week in Female Teens

Claims the Night’s No. 1 Scripted TV Show in Women 18-34 and Females 12-34

Is Cable’s No. 1 Show at 8 O’clock in Almost Every Key Demo, Topping Runners-Up by Double to Triple-Digit Percentages

Moving to its New Night and Time, “Make It or Break It” Posts the Time Period’s Best Numbers in 7 months in Key 18-34 Demos and Women 18-49
Pretty Little Liars” (8:00-9:00 p.m.)

Season 1 to date, “Pretty Little Liars” is already the No. 1 program across all of TV in Female Teens (781,000).

  • In its sixth week, ABC Family’s “Pretty Little Liars” delivered series highs in Adults 18-34 (976,000), Women 18-34 (832,000) and Females 12-34 (1.6 million), and garnered its 2nd-best numbers to date in Total Viewers (2.7 million) and Women 18-49 (1.0 million).
  • “Pretty Little Liars” qualified as Tuesday’s No. 1 TV program in Teens (842,000) and, for the 6th week running, in Female Teens (757,000).
  • Furthermore, “Pretty Little Liars” claimed the night’s No. 1 scripted TV telecast in Women 18-34 and Females 12-34.
  • “Pretty Little Liars” was easily the top cable program in Tuesday’s 8 o’clock hour among Women 18-49, key 18-34 and 12-34 demos, Teens and Female Teens, besting runner-up Discovery by 55% in Adults 18-34 (976,000 vs. 630,000) and by 137% in Viewers 12-34 (1.8 million vs. 768,000).

Make It or Break It” (9:00-10:00 p.m.)

Moving to Tuesdays at 9 o’clock, Make It or Break It” posted ABC Family’s best deliveries in the hour in 7 months in Adults 18-34 (467,000), Women 18-34 (373,000) and Women 18-49 (580,000)since 12/15/09.

ABC Family’s “Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.

Source: Nielsen Media Research (National Ratings, 7/13/10, Live + SD. “Pretty Little Liars” season 1 to date=6/8/10-7/13/10).

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