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UPDATED TV Ratings Tuesday: All Star Game Viewership Down 19%, Lowest Since At Least 1972

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July 14th, 2010

Due to the nature of live programming the ratings for Fox (MLB All-Star Game) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard FOX NBC ABC Uni CBS CW
Adults 18-49: Rating/Share 3.4/10 2.6/8 1.8/5 1.7/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 3.0/10 2.2/7 1.3/4 2.0/7 0.8/3 0.3/1
Total Viewers (million) 11.068 9.024 5.311 4.134 7.734 0.654


Of course, Fox and the MLB All-Star Game topped Tuesday night's ratings, but viewership hit its lowest level since at least 1972.

Update: The 2010 MLB All-Star Game viewership was down 19% to a lowest since at least 1972 (I lack prior viewership data) 12.118 million average viewers from 8:45-11:45pm, from 14.9 million in 2009. The game drew a 3.8 adults 18-49 rating, down 19% from last year's final rating of 4.7.

Here is a post containing historical All-Star Game ratings through 2008.

Here are more MLB All-Star Game ratings comparisons.

ABC's Downfall and Primetime: Family Secrets both ticked up a tenth of a ratings point (8%) vs. last week as each scored a 1.3 adults 18-49 rating.

NBC's Losing It With Jillian was up two tenths (17%) vs. last week to a 1.4 adults 18-49 rating, while America's Got Talent was down 3% vs. last week to a 3.3 adults 18-49 rating.

via NBC press note:

In Late-Night Metered Markets:

  • "The Tonight Show with Jay Leno" (3.1/7 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.2/5) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.3/4 with an encore) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/4; "Late Show," 0.6/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX MLB All-Star Game 3.0 10 10.046
ABC Wipeout (repeat) 2.5 9 7.595
CBS NCIS (repeat) 1.4 5 9.359
NBC Losing It With Jillian 1.3 5 4.023
CW One Tree Hill (repeat) 0.3 1 0.856
8:30 FOX MLB All-Star Game 3.6 11 11.550
ABC Wipeout (repeat) 2.8 9 7.975
CBS NCIS (repeat) 1.8 6 10.867
NBC Losing It With Jillian 1.5 5 4.033
CW One Tree Hill (repeat) 0.3 1 0.703
9:00 FOX MLB All-Star Game 3.5 10 11.288
NBC America's Got Talent 3.1 9 10.550
CBS NCIS:LA (repeat) 1.5 4 8.281
ABC Downfall 1.5 4 4.194
CW Life Unexpected (repeat) 0.2 1 0.553
9:30 FOX MLB All-Star Game 3.5 10 11.537
NBC America's Got Talent 3.3 9 11.660
CBS NCIS:LA (repeat) 1.5 4 7.929
ABC Downfall 1.2 3 3.414
CW Life Unexpected (repeat) 0.2 1 0.504
10:00 NBC America's Got Talent 3.4 10 12.128
FOX MLB All-Star Game 3.4 10 11.357
ABC Primetime: Family Secrets 1.3 4 4.202
CBS The Good Wife (repeat) 0.9 3 5.187
10:30 NBC America's Got Talent 3.3 10 11.747
FOX MLB All-Star Game 3.3 10 10.627
ABC Primetime: Family Secrets 1.3 4 4.487
CBS The Good Wife (repeat) 0.8 2 4.777

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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