USA’s ‘Covert Affairs’ Launches At #1, Draws 4.9 Million Viewers

Categories: 1-Featured,Network TV Press Releases

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July 14th, 2010

via press note:

The critically-acclaimed new USA original series Covert Affairs and the premiere of the hit returning series White Collar launched to ratings success last night, Tuesday, July 13.

Covert Affairs is the #1 new scripted series premiere of the year in P18-49:

  • P18-49: 2.1 million – topping all other cable scripted premieres this year including “Rizzoli and Isles,” “Justified,” “Memphis Beat” and “The Glades” and growing +28% from the White Collar lead-in
  • P25-54: 2.3 million – growing +26% from the White Collar lead-in
  • TOTAL VIEWERS:  4.9 million growing +14% from White Collar lead-in
  • P18-34: 858,000 –+53% above the “Rizzoli and Isles” premiere on Monday and +11% vs White Collar lead-in

The sophomore season premiere of WHITE COLLAR showed impressive growth over its freshman winter season average in one of the most competitive timeslots of the season (9-10pm):

·         P18-49: 1.6 million – on par with winter season average

  • P25-54: 1.8 million – +6% over the winter season average
  • TOTAL VIEWERS:  4.3 million – +12% over the winter season average
 
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