| Scoreboard |  |
 |
 |
 |
 |
|---|---|---|---|---|---|
| Rating/Share: Adults 18-49 | 1.3/5 | 1.0/4 | 0.9/4 | 0.9/4 | 0.4/2 |
| Total Viewers (million) | 5.30 | 3.81 | 4.72 | 3.02 | 1.15 |
A repeat of Primetime: What Would You Do? and 20/20 led ABC to another Friday win. The two hour movie The Jensen Project over on NBC didn't fare well, and couldn't manage to average a 1.0 rating for the two hour period with adults 18-49 (despite the rounded hourly averages below). "Jensen" pulled a 0.9 with adults 18-49 and 3.86 million over the two hours.
Other than The Jensen Project, CBS's Flashpoint was the only original scripted content. Its 1.1 rating with adults 18-49 and 5.76 million viewer average were nearly identical to last week.
With a 1.5 rating with adults 18-49, the repeat airing of Primetime: What Would You Do? tied for top 18-49 honors for the night with 20/20. 20/20 was the night's most-watched show with just south of 7 million viewers.
Broadcast primetime ratings for Friday, July 16, 2010:
| Time | Net | Show | 18-49 Rating/Sh | Viewers (Millions) |
| 8:00 | CBS | 48 Hours Mystery (R) | 1.1/5 | 5.05 |
| NBC | Movie: The Jensen Project | 1.0/4 | 3.93 | |
| ABC | Wife Swap (R) | 1.0/4 | 3.50 | |
| FOX | House (R) | 0.9/4 | 2.78 | |
| CW | Smallville (R) | 0.5/2 | 1.35 | |
| 9:00 | ABC | Primetime: What Would You Do? (R) | 1.5/6 | 5.56 |
| NBC | Movie: The Jensen Project | 1.0/4 | 3.79 | |
| CBS | Medium (R) | 0.9/3 | 3.34 | |
| FOX | Bones (R) | 0.9/4 | 3.25 | |
| CW | Supernatural (R) | 0.4/1 | 0.94 | |
| 10:00 | ABC | 20/20 | 1.5/5 | 6.83 |
| CBS | Flashpoint | 1.1/4 | 5.76 | |
| NBC | Dateline | 1.1/4 | 3.71 | |
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Here's the half hour details on The Jensen Project via Mark Berman.
The Jensen Project (NBC)
8:00 p.m. – Viewers: 4.13 million (#2), A18-49: 1.0/ 4 (#1t)
8:30 p.m. – Viewers: 3.73 million (#2), A18-49: 0.9/ 4 (#3t)
9:00 p.m. – Viewers: 3.88 million (#2), A18-49: 1.0/ 4 (#2)
9:30 p.m. – Viewers: 3.70 million (#2), A18-49: 0.9/ 3 (#3)
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
The Jensen Project looked absolutely horrible. I'm not surprised it didn't do well.
I like the look of this table better
Well, I saw it the other way. It had good visual effects for a two-hour TV Movie, the story looked at least promising, and it had some good music and ideas that were promoted (ex, Kinect for XBOX 360, that item that makes your water pure from P&G.) Aren't Fridays supposed to be lackluster?
Me too.
Sadly, some combination of Excel 2008 for Macintosh, plus available Mac browsers, plus WordPress does not allow such tables to be posted from the Macintosh. Score one for Redmond!
I visit this site daily and follow every TV-related Twitter feed out there and even *I* did not hear about The Jensen Project until Thursday night.
Well, The Jensen Project may not have done as well as Secrets of the Mountain, but I hope NBC and Wal Mart keep producing harmless movies like that, probably more for the regular season.
NICE! Smallville is doing considerably well for a repeat!
Thanks Mr. Welling, we got the memo last week when you said the same thing.
Just playing with ya.
Smallville is starting to perk up a bit. Can't say the say thing about Supernatural, it'll be interesting to see how far SN falls this year.
Haha NBC should have aired Friday Night Lights. Same ratings but at least it's very good TV.
It was a great movie…for KIDS! I stumbled across it, and recognized that it should be a pilot movie for a TV series for ages 10-15, those sick of the Twilight scene. Why was it not heavily advertised to them, or to their parents as a family movie? I watch NBC a lot and never saw a promo. You can't get good ratings if no one knows you're on.
I don't get it. Why put Medium at 9pm again? Early this summer it was on at 8pm. And this fall, it's back to 8pm again! WTF CBS! Now, I have to wait for another hour to watch Flashpoint. I didn't know Bones was on Fox at 9pm. Next week I'll be watching Bones and Flashpoint. Solve.
If NBC still wants to do the Walmart family movies, the numbers here don't help. I could see a Friday movie in November or a Christmas movie in December. Might be the make or break with this idea.
If they want to continue the movies, they need to try harder IMO. They seem fixated on telling mediocre stories to showcase dysfunctional families resolving their issues. First and foremost, they need entertaining stories. I've watched both so far and they were decent, but nothing I want to watch again. The families were not that interesting, the quests were not enjoyable, and the villains were pathetic. A big part of the picture for Walmart is selling the DVDs the day after. They sell them for $13, but I wouldn't even be tempted at $5.
There's no reason Secrets of the Mountain couldn't be just as entertaining as say The Goonies. The Jensen Project should have been more on par with Spy Kids. Get some more fun in these movies. Fun sells.
I would love for the format to work, but so far it's just falling flat.
Chiefisgreat and VenusV, do you not watch America's Got Talent? NBC aired promos for The Jensen Project during many episodes of AGT this season (starting around mid-June). You can't say it was unpromoted when it was promoted on the summer's #1 show. People just didn't want to watch it and I don't blame them. It was like the FlashForward of family movies: it had a very interesting premise, but it was executed very poorly and it showed through the slow pace and terrible writing. I'm not surprised at all that it got a 0.9 in the demo for the 8-10pm average.
The Jensen Project reminded me of those cheesy Disney Channel movies, except it was much slower-paced and very boring for the most part.
OK, what is wrong with people about The Jenson Project? So it did bad in ratings, but ratings on Fridays are lackluster and can range from 1-6 million. In my case, I say it did OK. So why don't people start looking at Friday ratings more close and leave it alone!
P.S. I think some people are still prejudiced about NBC after the Jay Leno stinker. Move on already!
I saw promos for it while watching The West Wing on Bravo and L&O: CI on Oxygen, but no advertisements on NBC or USA. NBC chose the weakest timeslots to promote this movie.
I now understand that NBCU promoted The Jensen Project on its cable networks as well as NBC, but you think America's Got Talent is weak?! They promoted it on both the Tuesday and Wednesday episodes of AGT since June. If anything, those are the best timeslots available in the summertime.
Actually, I think CBS needs to swap Flashpoint and Medium next week and leave Medium at 10pm on the fall schedule. If there was ever a sure self starter on TV, it's Tom Selleck + CBS. Blue Bloods can start the night, especially if they focus on some family stories like The Good Wife and not just the typical procedural case of the week, and it would serve as a compatible lead-in for CSI: NY. Medium can then round out the night, and if it loses a ton of CSI:NY's viewers, CBS can simply replace it with The Defenders at midseason as it will probably be looking for a new timeslot at midseason so they can make room for Criminal Minds: Suspect Behavior to air after the original on Wednesday.