TV Ratings: ABC Unscripted tops Friday; Jensen Doesn’t Project Well
A repeat of Primetime: What Would You Do? and 20/20 led ABC to another Friday win. The two hour movie The Jensen Project over on NBC didn’t fare well, and couldn’t manage to average a 1.0 rating for the two hour period with adults 18-49 (despite the rounded hourly averages below). “Jensen” pulled a 0.9 with adults 18-49 and 3.86 million over the two hours.
Other than The Jensen Project, CBS’s Flashpoint was the only original scripted content. Its 1.1 rating with adults 18-49 and 5.76 million viewer average were nearly identical to last week.
With a 1.5 rating with adults 18-49, the repeat airing of Primetime: What Would You Do? tied for top 18-49 honors for the night with 20/20. 20/20 was the night’s most-watched show with just south of 7 million viewers.
Broadcast primetime ratings for Friday, July 16, 2010:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||CBS||48 Hours Mystery (R)||1.1/5||5.05|
|NBC||Movie: The Jensen Project||1.0/4||3.93|
|ABC||Wife Swap (R)||1.0/4||3.50|
|9:00||ABC||Primetime: What Would You Do? (R)||1.5/6||5.56|
|NBC||Movie: The Jensen Project||1.0/4||3.79|
Here’s the half hour details on The Jensen Project via Mark Berman.
The Jensen Project (NBC)
8:00 p.m. – Viewers: 4.13 million (#2), A18-49: 1.0/ 4 (#1t)
8:30 p.m. – Viewers: 3.73 million (#2), A18-49: 0.9/ 4 (#3t)
9:00 p.m. – Viewers: 3.88 million (#2), A18-49: 1.0/ 4 (#2)
9:30 p.m. – Viewers: 3.70 million (#2), A18-49: 0.9/ 3 (#3)
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.
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