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TV Ratings: ABC Unscripted tops Friday; Jensen Doesn’t Project Well

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July 17th, 2010

Scoreboard ABC NBC CBS FOX CW
Rating/Share: Adults 18-49 1.3/5 1.0/4 0.9/4 0.9/4 0.4/2
Total Viewers (million) 5.30 3.81 4.72 3.02 1.15

A repeat of Primetime: What Would You Do? and 20/20 led ABC to another Friday win.   The two hour movie The Jensen Project over on NBC didn't fare well, and couldn't manage to average a 1.0 rating for the two hour period with adults 18-49  (despite the rounded hourly averages below). "Jensen" pulled a 0.9 with adults 18-49 and 3.86 million over the two hours.

Other than The Jensen Project, CBS's Flashpoint was the only original scripted content.  Its 1.1 rating with adults 18-49 and 5.76 million viewer average were nearly identical to last week.

With a 1.5 rating with adults 18-49, the repeat airing of Primetime: What Would You Do? tied for top 18-49 honors for the night with 20/2020/20 was the night's most-watched show with just south of 7 million viewers.

Broadcast primetime ratings for Friday, July 16, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS 48 Hours Mystery (R) 1.1/5 5.05
NBC Movie: The Jensen Project 1.0/4 3.93
ABC Wife Swap (R) 1.0/4 3.50
FOX House (R) 0.9/4 2.78
CW Smallville (R) 0.5/2 1.35
9:00 ABC Primetime: What Would You Do? (R) 1.5/6 5.56
NBC Movie: The Jensen Project 1.0/4 3.79
CBS Medium (R) 0.9/3 3.34
FOX Bones (R) 0.9/4 3.25
CW Supernatural (R) 0.4/1 0.94
10:00 ABC 20/20 1.5/5 6.83
CBS Flashpoint 1.1/4 5.76
NBC Dateline 1.1/4 3.71

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Here's the half hour details on The Jensen Project via Mark Berman.

The Jensen Project (NBC)
8:00 p.m. – Viewers: 4.13 million (#2), A18-49: 1.0/ 4 (#1t)
8:30 p.m. – Viewers: 3.73 million (#2), A18-49: 0.9/ 4 (#3t)
9:00 p.m. – Viewers: 3.88 million (#2), A18-49: 1.0/ 4 (#2)
9:30 p.m. – Viewers: 3.70 million (#2), A18-49: 0.9/ 3 (#3)

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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