Bethenny Frankel Leverages Reality-Stardom to Launch Branded Alcoholic Beverage

Categories: Network TV Press Releases

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July 19th, 2010

via release:

Bethenny Frankel, Creator of Skinnygirl Margarita™, to Visit Philadelphia-Area Wine & Spirits Store July 22

Will Autograph Pre-Purchased Bottles in Franklin Mills

HARRISBURG, Pa., July 19 /PRNewswire-USNewswire/ -- Bethenny Frankel, New York Times best-selling author and star of Bravo's smash hit TV show, "Bethenny Getting Married?," will meet with fans and sign bottles of her Skinnygirl Margarita™ at the PA Wine & Spirits Stores in Franklin Mills from 5 p.m. to 7 p.m. on Thursday, July 22.

"Bethenny Frankel has made her mark on reality television and now she's making her mark on the alcohol beverage industry with Skinnygirl Margarita™," said Patrick "P.J." Stapleton III, Chairman of the Pennsylvania Liquor Control Board. "We are pleased to be able to offer this ready-made drink to consumers who are looking to save time and money while still enjoying their favorite cocktail."

Bethenny created Skinnygirl Margarita™ to give people the opportunity to enjoy a lower calorie, all natural, ready-to-drink margarita.  The cocktail is made with premium Blue Agave clear tequila and sweetened with agave nectar. One four-ounce serving contains 100 calories, compared to an average margarita which has 400 calories.

As a fan of margaritas herself, Bethenny introduced Skinnygirl Margarita™ during the first season of the Real Housewives of New York City and started selling the ready-to-drink cocktail in 2009. Bethenny, a natural food chef, is also a self-described "fixologist" who changes high-calorie recipes into low-calorie, all natural dishes.

Skinnygirl Margarita™ sells for $13.99 for a 750 mL bottle and will be available for purchase at the store. The event tasting will be held from 5 p.m. to 7 p.m. and is complimentary for those 21 and older.

The store is located at 401 Franklin Mills Circle, Philadelphia, PA 19154.

 
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