TNT, TBS, Adult Swim & Cartoon Network Ratings Notes Including ‘Leverage,’ ‘Hawthorne‘ & ‘The Boondocks

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via Turner press notes:

Last Monday, TNT’s hit series The Closer returned for its sixth season, ranking as ad-supported cable’s top scripted program for the year-to-date among total viewers (7,660,000) and households (5,716,000).

TNT’s new drama Rizzoli & Isles, which set an ad-supported cable record as the most-watched commercial-supported series launch of all time, ranked as the top scripted program for the week among adults 25-54 (2,722,000).  The series came in a close second behind The Closer for the year-to-date among viewers (7,553,000) and households (5,674,000).

Sunday, TNT’s Leverage scored the series’ biggest audience since its December 2008 premiere and ranked as ad-supported cable’s top program for the entire day among viewers (3,932,000) and households (2,902,000).  The episode also scored the series’ best deliveries of its third season among viewers, households, adults 18-49 (1,374,000) and adults 25-54 (1,823,000).

Leverage scored tremendous growth over the prior week’s episode, with viewers up 36%, households up 35%, adults 18-49 up 31% and adults 25-54 up 45%.

TNT’s Tuesday night lineup continues to perform strongly, with last week’s episode of HawthoRNe delivering 2,645,000 viewers, while Memphis Beat built on that success with 2,951,000 viewers.

TNT’s original series lifted the network to another first-place finish among ad-supported cable networks in total day delivery of adults 25-54.

Cartoon Network
Across the 3rd week of July 2010, Cartoon Network’s prime time and total day ratings and delivery performance advanced by powerful double-digit increases across ALL key kids demos, compared to the same time period last year.  In prime time, kids 6-11 delivery (498,000) improved by 48% and ratings (2.0) by 43%, kids 2-11 delivery (756,000) improved by 66% and ratings (1.8) by 64%, and kids 9-14 delivery (380,000) improved by 44% and ratings (1.6) by 45%.  In total day, kids 6-11 delivery (447,000) grew by 28% and ratings (1.8) by 29%, kids 2-11 delivery (698,000) grew by 47% and ratings (1.7) by 42%, and kids 9-14 delivery (323,000) grew by 25% and ratings (1.3) by 18%.

Monday night animated comedies (7-10 p.m.) led the week with superior overall delivery gains among targeted kids and boys demos.  Compared to last year, kids 6-11 delivery (749,000) increased by 89% and ratings (3.1) by 94%, kids 2-11 delivery (1,153,000) increased by 123% and ratings (2.8) by 115%, and kids 9-14 delivery (619,000) grew by 116% and ratings (2.5) by 108%.  Boys demos 6-11, 2-11 and 9-14 also earned significant delivery growth vs. the 2009 time period, with gains ranging between 78% and 107%.

Anchoring the Monday night line-up is the bonafide animated hit ADVENTURE TIME (8 p.m.), which scored massive triple-digit delivery and ratings gains across all kids, boys and girls demos.  Kids 6-11 delivery (930,000) and ratings (3.8) both jumped by 124%, kids 2-11 delivery (1,405,000) jumped by 164% and ratings (3.4) by 162%, and kids 9-14 delivery (791,000) jumped by 178% and ratings (3.2) by 167%.  Boys delivery scored even stronger gains, with boys 6-11 delivery (655,000) growing by 133%, boys 2-11 delivery (917,000) growing by 156%, and boys 9-14 delivery (518,000) growing by 145%.

The Monday night series premiere of the new animated SCOOBY-DOO: MYSTERY INCORPORATED (7 p.m.) ranked #1 in its time period among all cable networks among boys 6-11 and boys 2-11, posting triple-digit gains vs. the prior year among all kids, boys and girls demos.  Among the highlights, kids 6-11 delivery (929,000) grew by 229%, kids 2-11 delivery (1,413,000) grew by 260%, and kids 9-14 delivery (641,000) grew by 256%.  Boys 6-11 delivery (588,000) grew by 146%, boys 2-11 delivery (860,000) grew by 171%, and boys 9-14 delivery (351,000) grew by 149%.

A new episode of the animated reality series TOTAL DRAMA WORLD TOUR (9 p.m.) also charted remarkable audience growth Monday night, earning solid double-digit gains across all kids demos: kids 6-11 delivery (731,000) increased by 55%, kids 2-11 delivery (1,117,000) increased by 88% and kids 9-14 delivery (673,000) increased by 84%.

Cartoon Network’s Friday night line-up (7-10 p.m.) of action-adventure programming—including BATMAN: THE BRAVE AND THE BOLD (7:30 p.m.), BEN 10: ULTIMATE ALIEN (8 p.m.), GENERATOR REX (8:30 p.m.) and STAR WARS: THE CLONE WARS (9 and 9:30 p.m.)—also posted considerable triple-digit delivery and ratings improvement among kids and boys demos.  Compared to the same block time period in 2009, kids 6-11 delivery (368,000) grew by 110%, kids 2-11 delivery (556,000) grew by 137%, and kids 9-14 delivery (260,000) grew by 77%.  Boys 6-11 delivery (310,000) grew by 138%, boys 2-11 delivery (455,000) grew by 176%, and boys 9-14 delivery (211,000) grew by 90%.

A Cartoon Network premiere of the Warner Bros. feature film LOONEY TUNES: BACK IN ACTION (Saturday, 8-10 p.m.), ranked #1 in rating and delivery in its time period Saturday night on all television—broadcast and cable—among boys 6-11 and boys 2-11.  Compared to last year’s time period, every kids, boys and girls demo measurement grew by huge triple-digit gains.  Kids 6-11 delivery (709,000) advanced by 403%, kids 2-11 delivery (1,074,000) advanced by 487% and kids 9-14 delivery (605,000) advanced by 365%.

Finally, the Saturday morning action-adventure Crushzone (6:30 – 11:30 a.m.) posted mostly double-digit gains among key kids and boys demos: kids 6-11 delivery (292,000) grew by 6%, kids 2-11 delivery (421,000) grew by 14%, and kids 9-14 delivery (230,000) grew by 10%.  Boys 6-11 delivery (252,000) grew by 29%, boys 2-11 delivery (344,000) grew by 40%, and boys 9-14 delivery (201,000) grew by 20%.

Adult Swim
Adult Swim’s 3rd week in July 2010 total day performance scored mostly double-digit delivery gains among its targeted young adult demos, propelling the network to the #1 ranking for the week among adults 18-34, adults 18-24, men 18-34 and men 18-24…and adults 18-49.  Versus the same time period last year, adults 18-34 delivery (464,000) grew by 8%, adults 18-24 delivery (238,000) grew by 13%, men 18-34 delivery (280,000) grew by 12%, men 18-24 delivery (148,000) grew by 13% and adults 18-49 delivery (667,000) grew by 10%.

Adult Swim telecasts—including FAMILY GUY, ROBOT CHICKEN and THE BOONDOCKS—accounted for 17 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

TBS’s sitcom lineup continued to garner victories, with The Office scoring ad-supported cable’s top two sitcom telecasts for the week among adults 18-34 and Tyler Perry’s Meet the Browns taking the top two spots among adults 18-49.

With 3.2 million viewers tuning in, TBS’s Sunday telecast of the movie blockbuster Shrek the Third ranked as ad-supported cable’s #1 movie presentation for the week among total viewers and key adult demos.

truTV maintained its strength with young male demos, scoring Top 10 finishes among ad-supported cable networks in delivery of men 18-34 (114,000) and men 18-49 (307,000).

truTV enjoyed solid growth compared to the same week last year, with total viewers and adults 18-49 each up 6%, while men 18-49 were up 12%.

truTV’s The Smoking Gun Presents: World’s Dumbest… (Thursday at 9 p.m.) and Top 20 Most Shocking (Thursday at 10 p.m.) ranked among cable’s Top 5 entertainment programs in their respective timeslots in delivery of men 18-49.

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