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USA Back On Top Primetime Cable Ratings, Business As Usual Returns

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July 20th, 2010

USA Network's full complement of original scripted shows were back, and order was restored to the primetime cable ratings universe. USA topped the primetime average viewership and adults 18-49 ratings for the week ending July 18. Now, maybe my prediction that they'd stay at the top until the MLB playoffs can once again resume!

Boosted by a huge Deadliest Catch, and After The Catch, Discovery moved up to an unusually high #3 in adults 18-49 for the week.

Do not weep for the mouse, Disney which edged USA for the top cable primetime viewership last week was still a very strong second in primetime viewership, and came  within a whisker of unseating the seemingly unbeatable Nickelodeon for the weekly cable total day average viewership pinnacle. Stay tuned for the SpongeBob vs. Disney Death Match!

Prime-time Average Viewers (Live+SD) Week of July 12-18, 2010

Network (000s)
USA 3,255
DSNY 3,052
TNT 2,633
FOXN 1,957
TBSC 1,892
ESPN 1,861
DISC 1,673
HIST 1,518
FAM 1,456
NAN 1,454
TOON 1,367
A&E 1,308
FX 1,263
FOOD 1,198
SYFY 1,197
HGTV 1,193
TRU 1,134
TLC 1,133
LIFE 1,065
CMDY 964
TVLD 942
AMC 915
BRAV 815
NKJR 805
HALL 779

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
USA 1,236
TBSC 1,016
DISC 945
ESPN 941
TNT 917
HIST 673
FAM 668
CMDY 653
FX 646
DSNY 642
FOOD 605
A&E 591
TRU 551
TLC 519
MTV 509
SYFY 504
BRAV 499
LIFE 469
HGTV 461
NAN 439
EN 389
BET 378
SPK 359
AMC 338
TOON 332

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,288
DSNY 2,253
NAN 1,581
USA 1,449
TNT 1,391
TOON 1,296
ADSM 1,219
ESPN 1,083
FOXN 1,039
TBSC 903
HIST 846
DISC 771
TRU 757
A&E 716
FX 715
FAM 706
FOOD 696
HGTV 671
NKJR 618
LIFE 605
AMC 587
TVLD 575
TLC 565
CMDY 560
MTV 542

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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