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TV Ratings: Hell’s Kitchen Screams FOX to Victory With Youth; America’s Got Talent Wins Viewers

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July 21st, 2010

Scoreboard FOX NBC Uni ABC CBS CW
Adults 18-49: rating/Share 2.9/9 2.3/7 1.7/5 1.7/5 1.2/4 0.3/1
Adults 18-34: Rating/Share 2.7/9 1.9/7 1.9/6 1.4/5 0.7/2 0.3/1
Total Viewers (million) 6.47 8.12 4.16 4.91 7.35 1.04

FOX won the night with adults 18-49 and 18-34.  Two hours of Hell's Kitchen averaged a 2.9 rating.   America's Got Talent had a similar two hours from 9p-11p (though with many more total viewers), but Losing it With Jillian's 1.1 rating with adults 18-49 dragged the peacock networks average down.

America's Got Talent was the only show to draw more than 10 million viewers though a repeat of NCIS came close.

It was the summetime blues for both shows though, as both were down from last week. America's Got Talent was down more than 10% and hit a season low.

Wipeout was basically steady for ABC, but the rest of its schedule was basically...wiped out.  Downfall was down nearly 10 percent from last week and its 1.2 rating with adults 18-49 tied a series low.  Primetime: Family Secrets was essentially unwatched.  Its 0.9 rating with adults 18-49 was down around 30% from last week.

Late night results are below the primetime data.

Broadcast primetime ratings for Tuesday, July 20, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Wipeout 2.9/10 8.34
FOX Hell's Kitchen 2.7/9 5.98
CBS NCIS (R) 1.5/5 9.64
NBC Losing It With Jillian 1.1/4 3.67
CW One Tree Hill (R) 0.4/1 1.25
9:00 FOX Hell's Kitchen 3.2/9 6.96
NBC America's Got Talent 2.7/8 10.04
ABC Downfall 1.2/3 3.37
CBS NCIS: Los Angeles (R) 1.1/3 7.06
CW Life Unexpected (R) 0.2/1 0.83
10:00 NBC America's Got Talent 3.2/9 10.66
CBS The Good Wife (R) 0.9/3 5.33
ABC Primetime: Family Secrets 0.9/3 3.02

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In Late-Night Metered Markets:

  • "The Tonight Show with Jay Leno" (2.9/7 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.6/6) and ABC's combination of "Nightline (2.7/6) and "Jimmy Kimmel Live" (1.2/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.4/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
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