Univision Sizzles This Summer as The #1 Broadcast Network In Primetime Among All Adults 18-34

Categories: Network TV Press Releases

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July 21st, 2010

via press release:

UNIVISION SIZZLES THIS SUMMER AS THE #1 BROADCAST NETWORK IN THE COUNTRY IN PRIMETIME AMONG ALL ADULTS 18-34 and #2 AMONG ADULTS 18-49

Novelas “Hasta Que el Dinero Nos Separe” and “Soy Tu Dueña” Rule the Airwaves Attracting More Viewers, Regardless of Language, Than Many First Run English-Language Programs

Univision Stations Deliver Some of the Most Watched Newscasts in Key Markets Across the Nation Among Adults 18-49, Adults 18-34 and Adults 25-54, Regardless of Language


MIAMI, FL, JULY 21, 2010 – Three weeks into the July Sweep period, Univision announced that it continues to pace as the #1 broadcast network in primetime among Adults 18-34 (1.1 million average viewers), beating ABC, CBS, FOX, NBC and CW, and #2 among Adults 18-49 (1.8 million average viewers). Compared to the same period last year, the network has seen increases of +8% among Total Viewers 2+, +9% among Adults 18-49 and +14% among Adults 18-34, and has 11 of the 30 most-watched shows of the sweep-to-date among Adults 18-34 and 9 of the top 30 among Adults 18-49.

Demos Rank Network LIVE+SD AA% LIVE+SD (000) LIVE+SD SHR Demos Rank Network LIVE+SD AA% LIVE+SD (000) LIVE+SD SHR
Adults 18-34 1 UNI 1.6 1060 6 Adults 18-49 1 FOX 1.6 2100 6
2 FOX 1.5 1020 6 2 UNI 1.4 1810 5
3 NBC 1.0 700 4 3 NBC 1.3 1760 5
4 ABC 1.0 680 4 4 ABC 1.3 1750 5
5 CBS 0.8 530 3 5 CBS 1.2 1610 4
6 TEL 0.5 370 2 6 TEL 0.5 630 2
7 CW 0.4 280 2 7 CW 0.4 530 1
8 TF 0.4 280 2 8 TF 0.3 440 1
9 ION 0.2 120 1 9 ION 0.3 340 1
10 AZA 0.1 40 0 10 AZA 0.1 80 0
11 ETV 0.1 40 0 11 ETV 0.1 80 0

July 2010 Sweep-to-Date (7/1 -7/18/10) Network Highlights:

  • Every telecast of Univision’s primetime novelas, “Hasta Que El Dinero Nos Separe” (For Love or Money) and “Soy Tu Dueña” (Woman of Steel) delivered more Adults 18-34 than CBS’s Sunday and Wednesday telecasts of “Big Brother 12;” FOX’s Thursday night “So You Think You Can Dance,” “Cleveland” and “Simpsons;” NBC’s Wednesday’s “Minute To Win It” and “Last Comic Standing 7,” among other English-language programs.
  • Univision’s 7th Annual “Premios Juventud” youth award show is currently the fourth most-watched broadcast program in the July 2010 sweep-to-date among Adults 18-34.
  • Thus far in the July 2010 sweep-to-date, Univision delivered more top ranked programs than any other network among Adults 18-34 (11 of the Top 30) and Adults 18-49 (9 of the Top 30)
A18-34 A18-49
RANK PROGRAMS NETWORK AA(000) RANK PROGRAMS NETWORK AA(000)
1 FOX MLB ALL-STAR GAME(S)-07/13/2010 FOX 2303 1 FOX MLB ALL-STAR GAME(S)-07/13/2010 FOX 4940
2 HELL'S KITCHEN-TUE 9P FOX 2026 2 AMERICA'S GOT TALENT-TUE NBC 4435
3 AMERICA'S GOT TALENT-TUE NBC 1902 3 HELL'S KITCHEN-TUE 9P FOX 4353
4 PREMIOS JUVENTUD 10 7/15(S)-07/15/2010 UNI 1892 4 AMERICA'S GOT TALENT-WED NBC 4262
5 SOY TU DUENA TUE UNI 1878 5 BACHELORETTE, THE ABC 4113
6 HELL'S KITCHEN FOX 1843 6 HELL'S KITCHEN FOX 4016
7 SOY TU DUENA WED UNI 1842 7 Wipeout-TUES ABC 3724
8 SOY TU DUENA THU UNI 1839 8 BACHELORETTE SP-7/5, THE(S)-07/05/2010 ABC 3637
9 BACHELORETTE, THE ABC 1819 9 FOX MLB ALL-STAR PRE(S)-07/13/2010 FOX 3611
10 FOX MLB ALL-STAR PRE(S)-07/13/2010 FOX 1671 10 Wipeout-THURS ABC 3397
11 SOY TU DUENA MON UNI 1665 11 Big Bang Theory, THE-7/5(S)-07/05/2010 CBS 3234
12 AMERICA'S GOT TALENT-WED NBC 1633 12 Big Brother 12-THU CBS 3218
13 BACHELORETTE SP-7/5, THE(S)-07/05/2010 ABC 1627 13 SOY TU DUENA TUE UNI 3151
14 Family Guy-SUN 9:30P FOX 1620 14 Big Bang Theory, THE CBS 3140
15 SO YOU THINK CN DANCE-WED FOX 1588 15 SOY TU DUENA WED UNI 3086
16 SOY TU DUENA FRI UNI 1571 16 Big Brother 12-SUN CBS 3084
17 Wipeout-TUES ABC 1511 17 Big Brother 12-WED CBS 3084
18 HASTA DINERO SEPARE THU UNI 1499 18 SOY TU DUENA THU UNI 3048
19 HASTA DINERO SEPARE WED UNI 1498 19 SO YOU THINK CN DANCE-WED FOX 3005
20 Big Brother 12-THU CBS 1473 20 Two and a Half Men CBS 2995
21 Family Guy FOX 1472 21 PREMIOS JUVENTUD 10 7/15(S)-07/15/2010 UNI 2961
22 HASTA DINERO SEPARE TUE UNI 1447 22 Two and a Half Men-7/5(S)-07/05/2010 CBS 2908
23 Wipeout-THURS ABC 1444 23 SOY TU DUENA MON UNI 2869
24 HASTA DINERO SEPARE FRI UNI 1342 24 Family Guy-SUN 9:30P FOX 2737
25 HASTA DINERO SEPARE MON UNI 1335 25 Minute To Win It-WED NBC 2734
26 SO YOU THINK CN DANCE-THU FOX 1308 26 SO YOU THINK CN DANCE-THU FOX 2703
27 BIG BROTHER 12-SUN CBS 1288 27 SOY TU DUENA FRI UNI 2621
28 BIG BROTHER 12-WED CBS 1246 28 HASTA DINERO SEPARE THU UNI 2535
29 CLEVELAND FOX 1239 29 HASTA DINERO SEPARE WED UNI 2514
30 Simpsons FOX 1166 30 HASTA DINERO SEPARE TUE UNI 2409

Source: The Nielsen Company, NPM Live +SD data July 2010 Sweep-to-date (7/1/10-7/18/10) and July 2009 Sweep-to-date (7/2/09-7/19/09).  Data based on Broadcast Prime (M-Sa/8-11p, Su/7-11p) across Broadcast Networks.

Local Market Highlights

Early News

  • Among the 10 largest television markets in the U.S., Univision stations have 4 of the top 10 most watched newscasts in the entire country, regardless of language, among:
    • Adults 18-34: #1 New York (WXTV), #2 Houston (KXLN), #4 Los Angeles (KMEX) and #9 Dallas/Ft. Worth (KUVN)
    • Adults 18-49: #2 New York (WXTV), #4 Houston (KXLN), #5 Los Angeles (KMEX), and #10 Dallas/Ft. Worth (KUVN)
    • and 3 of the top 10 most watched newscasts among Adults 25-54: #3 New York (WXTV), #6 Houston  (KXLN), and #7 Los Angeles (KMEX)

Late News

  • Among the 10 largest television markets in the U.S., Univision stations have 4 of the top 10 most watched newscasts in the country, regardless of language, among Adults 18-34:  #1 Los Angeles (KMEX), #2 Houston (KXLN), #4 New York (WXTV), and #6 Dallas/Ft. Worth (KUVN)
  • Among Adults 18-49 Univision stations have 3 of the top 10 most watched newscasts in the country, regardless of language: #1 Los Angeles (KMEX), #5 Houston (KXLN) and #6 New York (WXTV).
  • Among Adults 25-54 Univision stations have 3 of the top 10 most watched newscasts in the country, regardless of language, including: #3 Los Angeles (KMEX), #5 New York (WXTV) and #6 Houston (KXLN)

Source: The Nielsen Company, NSI Ratings July 2010 Sweep-to-date (7/01/2010-7/19/10).  Top 10 newscast in the country ranking based on average impressions.  Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT.  Late Local News is defined as newscasts with 10 or 11pm ET/PT start time; 9 or 10pm CT (includes regular newscasts only).  Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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