via press release:
July 22, 2010
Fringe Ratings Report: ABC Daytime Programming - Week of July 12, 2010
ABC is Daytime’s No. 1 Network With Women 18-49,
Extending Streak to 13 Straight Weeks
“The View” Posts Its Best Delivery in More Than 3 Months
in Women 18-34 and More Than 2 Months in Women 18-49
ABC Delivers 2 of Daytime’s Top 3 Programs in Both Key Women
ABC Daytime
- ABC ranked as Daytime’s No. 1 network with Women 18-49 (1.1 rating/703,000), marking the net’s 13th consecutive weekly win.
- “The View” hit a 14-week high in Women 18-34 (0.8 rating/282,000) and a 9-week high in Women 18-49 (1.2 rating/818,000) – since the weeks of 4/5/10 and 5/10/10, respectively.
- In Women 18-34, ABC aired 2 of Daytime’s Top 3 programs: “General Hospital” (No. 2 – 0.9 rating/291,000) and “The View” (No. 3T – 0.8 rating/282,000).
- In Women 18-49, ABC claimed 2 of the week’s Top 3 Daytime programs: “The View” (No. 2T – 1.2 rating/818,000) and “General Hospital” (No. 2T – 1.2 rating/768,000).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of July 12, 2010:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.53 million No. 1 ABC 1.1/703,000
No. 2 ABC 2.68 million No. 2 CBS 1.1/697,000
No. 3 NBC 2.39 million No. 3 NBC 0.9/600,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.7/1.14 million
The View ABC 1.2/818,000
General Hospital ABC 1.2/768,000
Bold & the Beautiful CBS 1.1/724,000
Price is Right CBS 1.0/658,000
Source: NTI, Live + Same Day: Week of 7/12/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average. Ties are based on rating.
