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Cable News Ratings for Wednesday, July 21, 2010

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July 22nd, 2010

Live + Same Day Cable News Daily Ratings for July 21, 2010

P2+ Total Day
FNC – 1,220,000 viewers
CNN – 457,000 viewers
MSNBC – 441,000 viewers
CNBC - 173,000 viewers
HLN - 277,000 viewers

P2+ Prime Time
FNC – 2,356,000 viewers
CNN – 687,000 viewers
MSNBC –841,000 viewers
CNBC – 195,000 viewers
HLN - 527,000 viewers

25-54 Total Day
FNC –344,000 viewers
CNN –144,000 viewers
MSNBC –143,000 viewers
CNBC – a scratch w/53,000 viewers
HLN - 105,000 viewers

25-54 Prime Time
FNC – 622,000 viewers
CNN – 195,000 viewers
MSNBC –262,000 viewers
CNBC – 97,000 viewers
HLN – 138,000 viewers

35-64 Total Day
FNC – 589,000 viewers
CNN – 206,000 viewers
MSNBC - 226,000 viewers
CNBC – 89,000 viewers
HLN - 141,000 viewers

35-64 Prime Time
FNC –1,116,000 viewers
CNN – 265,000 viewers
MSNBC –448,000 viewers
CNBC – 88,000 viewers
HLN –225,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 997,000 viewers (305,000) (549,000)
American Morning- 348,000 viewers (156,000) (188,000)
Morning Joe- 368,000 viewers (121,000) (170,000)
Squawk Box- 139,000 viewers (54,000) (100,000)
Morning Express w/ Meade- 265,000 viewers (112,000) (160,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,442,000 viewers (611,000) (1,136,000)
Situation Room—680,000 viewers (159,000) (239,000)
Hardball w/ C. Matthews – 580,000 viewers (165,000) (283,000)
Fast Money– 186,000 viewers (a scratch w/39,000) (101,000)
Showbiz Tonight — 246,000 viewers (67,000) (110,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,997,000 viewers (422,000) (794,000)
Situation Room—560,000 viewers (158,000) (221,000)
Ed Show —692,000 viewers (196,000) (352,000)
Mad Money —148,000 viewers (a scratch w/44,000) (86,000)
Prime News – 285,000 viewers (123,000) (167,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,515,000 viewers (354,000) (660,000)
John King USA – 533,000 viewers (147,000) (207,000)
Hardball w/ C. Matthews – 619,000 viewers (175,000) (342,000)
Kudlow Report– 153,000 viewers (a scratch w/31,000) (74,000)
Issues - 445,000 viewers (168,000) (257,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,082,000 viewers (757,000) (1,407,000)
Campbell Brown – 562,000 viewers (142,000) (200,000)
Countdown w/ K. Olbermann – 951,000 viewers (276,000) (516,000)
New Age of Wal-Mart– 149,000 viewers (80,000) (a scratch w/50,000)
Nancy Grace – 621,000 viewers (153,000) (273,000)

9 PM - P2+ (25-54) (35-64)
Hannity– 2,099,000 viewers (579,000) (1,020,000)
Larry King Live —714,000 viewers (190,000) (236,000)
Rachel Maddow Show —976,000 viewers (245,000) (492,000)
BP: In Deep Water – 188,000 viewers (81,000) (93,000)
Joy Behar – 620,000 viewers (136,000) (210,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,884,000 viewers (529,000) (918,000)
Anderson Cooper 360 — 783,000 viewers (255,000) (358,000)
Countdown w/ K. Olbermann – 595,000 viewers (265,000) (333,000)
American Greed – 247,000 viewers (131,000) (121,000)
Nancy Grace –377,000 viewers (136,000) (211,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,683,000 viewers (656,000) (970,000)
Anderson Cooper 360 – 466,000 viewers (187,000) (278,000)
Rachel Maddow Show —574,000 viewers (222,000) (343,000)
Mad Money - a scratch w/83,000 viewers (60,000) (a scratch w/47,000)
Showbiz Tonight-- 390,000 viewers (135,000) (195,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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