'The Tonight Show With Jay Leno' and 'Late Night With Jimmy Fallon' Grab July 12-16 Late-Night Victories.

Categories: Late Night TV Ratings,Network TV Press Releases

Written By

July 22nd, 2010

via press release:

7/22/2010 01:48

'THE Tonight Show WITH JAY LENO' AND 'LATE NIGHT WITH JIMMY FALLON' GRAB JULY 12-16 LATE-NIGHT VICTORIES

JAY BEATS ALL CABLE AND BROADCAST RIVALS IN 18-49 AND TOTAL VIEWERS; TOPS THE CBS AND ABC COMPETITION IN EVERY KEY CATEGORY

JIMMY FALLON OUT-DELIVERS 'LATE Late Show' BY AN 18 PERCENT MARGIN IN 18-49 VIEWERS

UNIVERSAL CITY, Calif. – July 22, 2010 – NBC's "The Tonight Show with Jay Leno" has won the week of July 12-16 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Note that "Late Show" was an encore on Friday and "Kimmel" was in rebroadcast Monday through Thursday.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" in adults 18-49, total viewers, men 18-49, women 18-49, women 18-34, adults 25-54, men 25-54 and women 25-54. In adults 18-49, Jimmy's audience was 18 percent bigger than Ferguson’s (704,000 vs. 596,000). Jimmy Fallon also out-delivered ABC's "Kimmel" encores in every key ratings category, despite "Kimmel's" earlier start time.

To date, Jay Leno has ranked #1 in adult 18-49 rating on 89 of 95 nights versus "Late Show" (including ties) since returning as host of "Tonight" on March 1 (excluding the week of Wimbledon delays). In total viewers, Jay has also ranked #1 on 89 of 95 nights.

For the week of July 12-16, Jay's average 1.268 million adults 18-49 outscored Letterman's 1.017 million; in total viewers, Jay's audience of 3.810 million persons beat Letterman's 3.079 million; and in adults 18-34, Jay's 476,000 topped Letterman’s 374,000. At 12:35 a.m. ET, Jimmy Fallon's 704,000 adults 18-49 for the week topped Ferguson's 596,000; in total viewers, Jimmy's 1.557 million led Ferguson's 1.447 million; and in adults 18-34, Jimmy's 256,000 tied Ferguson's 256,000.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of July 12-16. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.8/3*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.9/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/2 (in encore telecasts)*

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.1 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.5 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.4 million viewers (in encore telecasts)*

12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)
* Friday's "Late Show" was an encore and Friday's "Kimmel" was an original.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 1.1/5
CBS "Late Show," 1.0/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/4
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 4.2 million viewers
CBS "Late Show," 3.8 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.8 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.6 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF JULY 12-16

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.5
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.1 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.9 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million
Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

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