Soap Opera Ratings: Days of Our Lives Sees Its Lowest Women 18-49 Rating

Source: Soap Opera Network

Ratings for the week of July 12 - 16, 2010

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,956,000 (-126,000/+353,000)
2. B&B 3,195,000 (+48,000/+125,000)
3. AMC 2,485,000 (+37,000/+90,000)
4. GH 2,456,000 (-140,000/+54,000)
5. DAYS 2,395,000 (-209,000/-190,000)
6. ATWT 2,348,000 (+28,000/+139,000)
7. OLTL 2,264,000 (-199,000/-183,000)

HH
1. Y&R 3.4/11 (-.1/same) <- ties low rating (Last time: May 24-28, 2010)
2. B&B 2.2/7 (same/-.1)
3. DAYS 1.8/6 (same/same) <- ties low rating (Last time: July 5-9, 2010)
3. AMC 1.8/5 (same/same)
3. GH 1.8/5 (-.1/same)
6. OLTL 1.7/5 (-.1/-.1)
7. ATWT 1.6/5 (-.1/same) <- ties low rating (Last time: June 14-18, 2010)

Women 18-49 Viewers
1. Y&R 1,139,000 (+60,000/+113,000)
2. GH 768,000 (-84,000/-31,000)
3. B&B 724,000 (+65,000/+57,000)
4. OLTL 626,000 (-93,000/-101,000)
5. AMC 600,000 (-24,000/-87,000)
5. DAYS 600,000 (-64,000/-146,000) <- new low (Previous low: 625,000 for May 10-14, 2010)
7. ATWT 569,000 (+78,000/+19,000)

Women 18-49 Rating
1. Y&R 1.7/11 (+.1/+.2)
2. GH 1.2/7 (-.1/same)
3. B&B 1.1/7 (+.1/+.1)
4. DAYS 0.9/6 (-.1/-.2) <- ties low rating (Last time: May 10-14, 2010)
4. ATWT 0.9/6 (+.2/+.1)
4. AMC 0.9/6 (same/-.1)
4. OLTL 0.9/6 (-.2/-.2) <- ties low rating (Last time: June 28 - July 2, 2010)

Girls 12-17 Viewers
1. Y&R 65,000 (+5,000/+21,000)
2. OLTL 46,000 (-9,000/-16,000)
3. AMC 43,000 (+21,000/+13,000)
3. GH 43,000 (+7,000/-10,000)
5. B&B 35,000 (-2,000/+5,000)
6. DAYS 34,000 (-8,000/-28,000)
6. ATWT 34,000 (+7,000/+10,000)

Women 18-34 Rating
1. Y&R 1.0/7 (-.1/same)
2. GH 0.9/6 (same/-.1)
3. DAYS 0.8/5 (same/-.2)
4. B&B 0.7/5 (same/same)
5. ATWT 0.6/4 (+.2/same)
5. AMC 0.6/4 (same/-.2)
5. OLTL 0.6/4 (-.1/-.3) <- ties low rating (Last time: June 14-18, 2010)

Men 18+ Viewers
1. Y&R 1,045,000 (-58,000/+23,000)
2. B&B 599,000 (-31,000/-34,000)
3. DAYS 490,000 (+13,000/+33,000)
4. AMC 467,000 (+28,000/+5,000)
5. GH 428,000 (+8,000/+23,000)
6. OLTL 347,000 (-33,000/-80,000)
7. ATWT 344,000 (-48,000/-25,000)

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Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 1.8/2,466,000
Tuesday: 1.9/2,537,000
Wednesday: 1.8/2,524,000
Thursday: 1.8/2,557,000
Friday: 1.8/2,342,000

ATWT
Monday: 1.8/2,623,000
Tuesday: 1.5/2,136,000
Wednesday: 1.8/2,495,000
Thursday: 1.6/2,436,000
Friday: 1.5/2,053,000

B&B
Monday: 2.4/3,477,000
Tuesday: 2.1/2,911,000
Wednesday: 2.4/3,408,000
Thursday: 2.2/3,251,000
Friday: 2.1/2,926,000

DAYS
Monday: 1.7/2,306,000
Tuesday: 1.7/2,317,000
Wednesday: 1.9/2,605,000
Thursday: 1.7/2,428,000
Friday: 1.7/2,319,000

GH
Monday: 1.8/2,456,000
Tuesday: 1.9/2,552,000
Wednesday: 1.7/2,433,000
Thursday: 1.8/2,385,000
Friday: 1.7/2,452,000

OLTL
Monday: 1.7/2,408,000
Tuesday: 1.6/2,227,000
Wednesday: 1.7/2,335,000
Thursday: 1.6/2,174,000
Friday: 1.7/2,179,000

Y&R
Monday: 3.6/5,210,000
Tuesday: 3.4/5,031,000
Wednesday: 3.4/5,057,000
Thursday: 3.5/5,023,000
Friday: 3.2/4,4461,000

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For the SEASON September 21, 2009 through July 18, 2010

HH
1. Y&R 3.8
2. B&B 2.4
3. DAYS 2.2
4. GH 2.1
5. AMC 2.0
6. OLTL 1.9
7. ATWT 1.8

Women 18-49 Rating
1. Y&R 1.9
2. GH 1.5
3. DAYS 1.4
4. AMC 1.1
4. B&B 1.1
4. OLTL 1.1
7. ATWT 0.9

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and the Beautiful, GH = General Hospital, DAYS = Days Of Our Lives, ATWT = As The World Turns, OLTL = One Life To Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.