via press release:
23RD ANNUAL SHARK WEEK SHOWS THE APEX PREDATOR AS NEVER BEFORE
— High-Tech, High-Definition Cameras Enable Viewers to See the Power of Sharks in Ways
Not Possible Until Now —
(Silver Spring, Md.) – Off the coast of South Africa, massive one-ton great white sharks blast from the water at 25 mph, with almost no warning, to pull a sneak attack on the seals that congregate there. Ten years ago, Discovery Channel premiered AIR JAWS which explored this phenomenon. It was an instant hit that still remains the fifth most-watched SHARK WEEK special of all time. But that was before HD. Now, producer Jeff Kurr goes back to the scene to investigate the aerial attacks armed with state-of-the-art equipment in the one-hour special ULTIMATE AIR JAWS, kicking off cable’s longest-running event – SHARK WEEK 2010 – on Sunday, August 1 at 9 PM ET/PT.
Using the very latest in technology, including an HD camera that shoots in super slow motion – 2,000 frames per second, or 20 to 30 times slower than “typical” slow motion footage – Kurr and shark expert Chris Fallows slow down the footage of a breaching shark from one second in real time to almost a full minute. The unparalleled resolution provides so much detail that you can literally count every tooth in the shark’s mouth. Fallows and Kurr also employ a submarine and remotely operated helicopter to capture this incredible footage.
Technology also plays a key role in INTO THE SHARK BITE, a special where viewers can watch the power of a shark bite filmed with the latest high-speed, high-definition cameras from extraordinary angles – ending up literally inside the jaws of sharks.
Also in this year’s SHARK WEEK, find out how shark attacks can happen, and what you can learn to do so that neither you nor the shark gets hurt; learn valuable lessons from six people who survived shark attacks, and hear why they don’t blame the sharks; hear what happened in 2008 when fear gripped beaches along the coast of California and Mexico in the wake of several horrific shark attacks and search for clues that might explain why sharks mistook four people for prey that fateful month; and dive through some of the most jaw-dropping moments from past SHARK WEEK specials to learn amazing shark feats, shark facts and shark science.
Online at dicovery.com/sharkweek, users will have access to all-new videos highlighting the world’s most amazing shark footage including airborne great whites, fascinating shark behavior, incredible bites and more. There are also shark behavior quizzes, a countdown of the top 100 awesome, bizarre and unbelievable facts about sharks, a profile gallery of the world’s most well-known and weirdest sharks, the latest shark news, a countdown of who’s doing the most to help sharks right now – and how you can help – and new SHARK WEEK-inspired games and interactives, including “Shark Munch” and “Shark Anatomy.”
Once again this year, Discovery Channel will educate the public about the plight of sharks around the world through public service announcements. The PSAs will air each night during primetime, informing viewers about threats currently facing plummeting shark populations.
Discovery Channel is also proud to partner this year with Oceana, the world’s largest international conservation organization focused solely on protecting and restoring the world’s oceans. Each year, commercial fishing kills more than 100 million sharks worldwide, including tens of millions just for their fins. Some populations of sharks, including tiger, scalloped and smooth hammerhead and bull, have declined by 97 percent or more. As the oceans’ top predators, sharks play vital roles in marine ecosystems.
Discovery Channel has donated funds to Oceana’s shark conservation efforts. The two organizations are also teaming up to provide information about the plight of sharks – and what people can do to help – through blogs, social media outlets and public service announcements.
SHARK WEEK 2010 – EPISODE GUIDE – DISCOVERY CHANNEL
ULTIMATE AIR JAWS
Premieres Sunday, August 1 at 9PM ET/PT
Off the coast of South Africa, massive great white sharks blast from the water, pulling a sneak attack on their seal prey. Shark expert Chris Fallows and filmmaker Jeff Kurr (AIR JAWS, AIR JAWS 2) arrive on the scene to investigate the aerial attacks using state-of-the-art technology including an HD camera that shoots in super slow motion – 2,000 frames per second. This enables the team to slow down a breaching shark from one second of real time to almost a minute, and in so much detail you can literally count every tooth in the shark’s mouth. Fallows and Kurr also employ a submarine and remotely operated helicopter to capture this incredible footage.
INTO THE SHARK BITE
Premieres Sunday, August 1 at 10PM ET/PT
Go where humans don’t dare to in INTO THE SHARK BITE, created by the producers of Discovery’s TIME WARP series. Watch the power of a shark bite filmed with the latest high-speed, high-definition cameras from extraordinary angles – ending up literally inside the jaws of sharks.
SHARK ATTACK SURVIVAL GUIDE
Premieres Monday, August 2 at 9PM ET/PT
In the ultimate immersive survival show, host and Green Beret Terry Schappert draws on his survival training to show you ways to stay alive in SHARK ATTACK SURVIVAL GUIDE. He dives with real sharks to recreate five attack scenarios, drawn from actual survival stories, to show how these attacks can happen, and what you can learn to do so that neither you nor the shark gets hurt.
DAY OF THE SHARK
Premieres Monday, August 2 at 10PM ET/PT
Learn valuable lessons from six people who survived shark attacks in the return of DAY OF THE SHARK, and find out why they don’t blame the sharks. Hear from a Navy Seal who was attacked by a bull shark in the murky waters of the Sydney Harbor while participating in an anti-terrorism exercise, a fisherman attacked by a pair of bull sharks while standing in the shallow waters of Breton Sound in Louisiana, a surfer in Jongensfontein, South Africa, who was attacked by a great white shark, a vacationer snorkeling at the Great Barrier Reef in Australia who was attacked by a reef shark and a surfer attacked by a tiger shark in Oahu, Hawaii.
SHARK BITE BEACH
Premieres Tuesday, August 3 at 9PM ET/PT
In 2008, fear gripped beaches along the coast of California and Mexico in the wake of multiple horrific shark attacks. SHARK BITE BEACH returns to the site of the attacks to recreate the dramatic stories of survival and search for clues that might explain why sharks mistook humans for prey that fateful summer.
Premieres Wednesday, August 4 at 10PM ET/PT
The BEST BITES host takes viewers on a dive through some of the most jaw-dropping moments from past SHARK WEEK specials. With the help of some of our daring shark experts, learn amazing shark feats, shark facts and shark science while we bust some myths and highlight some of the dirtiest jobs in the ocean.