ABC Family Enjoys a Record-Setting July in Primetime in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos

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via press release:

ABC Family Enjoys a Record-Setting July in Primetime in

Total Viewers and All Key 18-34, 18-49 and 12-34 Demos

July 10 Wraps as ABC Family’s Most-Watched Month Ever in Females 12-34
and 2nd Most-Watched on Record in Women 18-34 and Viewers 12-34

Qualifies as July’s No. 1 Cable Network in Women 18-34 and
No. 2 in Women 18-49, Key 12-34 Demos and Female Teens

“The Secret Life of the American Teenager,” “Pretty Little Liars” and
“Huge” Rank as July’s Top 3 Cable Scripted Series Among Women 18-34

For the Month of July, “The Secret Life of the American Teenager” is
Cable’s No. 1 Scripted Series
in Adults 18-34 and Women 18-49

ABC Family is Home to 2 of the Month’s Top 3 Scripted Cable Series in Key 12-34s

“Harry Potter and the Order of the Phoenix” is Ad-Supported Cable’s
No. 1 Movie of the Month in Viewers 12-34

July 2010 Prime Highlights

Continuing to set new records every month, ABC Family recorded best-ever July deliveries in Prime in Total Viewers (1.5 million), Adults 18-34 (420,000), Adults 18-49 (722,000) and Viewers 12-34 (691,000) – and with all three key female targets. Moreover, July 2010 wrapped as ABC Family’s most-watched month on record in Females 12-34 (509,000) and 2nd most-watched month in Women 18-34 (296,000) and Viewers 12-34 (691,000).

Moreover, ABC Family posted its 5th straight month of year-to-year gains in Total Viewers and 4th consecutive month among both Adults 18-34 and Viewers 12-34.

ABC Family ranked as July’s No. 1 cable network in Prime in Women 18-34 and No. 2 in Women 18-49 (487,000), Viewers 12-34, Females 12-34 and Female Teens (213,000). Furthermore, ABC Family wrapped as a Top 5 cable network in Prime in Adults 18-34 (No. 4), Adults 18-49 (No. 5) and Teens (No. 3 – 271,000), and secured a Top-10 finish in Total Viewers (No. 7).

  • Among Women 18-34, “The Secret Life of the American Teenager” (No. 1 – 998,000), “Pretty Little Liars” (No. 2 – 859,000) and “Huge” (No. 3 – 571,000) ranked as the month’s top 3 scripted series on cable.

  • The Secret Life of the American Teenager” ranked as cable’s No. 1 scripted series in July in Adults 18-34 (1.3 million) and Females 12-34 (1.8 million).

  • In Females 12-34, ABC Family was home to the top 2 scripted cable series in July: “The Secret Life of the American Teenager” (No. 1 – 1.8 million) and “Pretty Little Liars” (No. 2 – 1.7 million).

  • In Viewers 12-34, ABC Family claimed 2 of the month’s top 3 scripted cable series: “The Secret Life of the American Teenager” (No. 2 – 2.1 million) and “Pretty Little Liars” (No. 3 – 1.9 million).

  • “Harry Potter and the Order of the Phoenix” (7/11/10, Sun., 8:00 – 11:00 p.m.) stood as the No. 1 movie on all ad-supported cable for the month of July in Viewers 12-34 (1.1 million).

Source: Nielsen Media Research, July 10: 6/28/10-7/25/10 — Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Ranks based on 000s, then rating, unless otherwise noted.

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