Site Logo

In July, ‘Countdown with Keith Olbermann‘ Saw Lowest Viewership Since April 2008

Categories: Cable News Ratings

Written By

July 27th, 2010

Countdown with Keith Olbermann saw its lowest viewing average in over two years, since April 2008.   And while Keith was out for a few days during the month, that's pretty customary in the summer, just like it was last summer.  Only the numbers were higher then.

Below is a list of low weeks going back to the beginning of 2008 sorted from lowest to highest.  Last week's is marked in red, but for anyone who has trouble picking that up, it's the third row from the top.

Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing):

P 2+ P 25-54
Network Period Program Time Days (000s) (000s)
MSNB 12/31/07-01/27/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 909 345
MSNB 03/31/08-04/27/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 948 338
MSNB 06/28/10-07/25/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 949 252
MSNB 11/30/09-12/27/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 953 247
MSNB 06/30/08-07/27/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 959 347
MSNB 02/01/10-02/28/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 963 255
MSNB 12/28/09-01/31/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1003 263
MSNB 09/28/09-10/25/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1015 294
MSNB 01/28/08-02/24/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1025 386
MSNB 04/26/10-05/30/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1031 250
MSNB 02/25/08-03/30/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1052 368
MSNB 03/01/10-03/28/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1052 262
MSNB 06/29/09-07/26/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1054 308
MSNB 10/26/09-11/29/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1067 298
MSNB 03/29/10-04/25/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1073 266
MSNB 05/31/10-06/27/10 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1081 276
MSNB 07/27/09-08/30/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1087 345
MSNB 04/27/09-05/31/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1094 323
MSNB 04/28/08-05/25/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1098 408
MSNB 07/28/08-08/31/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1098 365
MSNB 08/31/09-09/27/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1121 346
MSNB 06/01/09-06/28/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1158 354
MSNB 05/26/08-06/29/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1183 414
MSNB 03/30/09-04/26/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1237 380
MSNB 02/23/09-03/29/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1327 436
MSNB 01/26/09-02/22/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1359 446
MSNB 12/29/08-01/25/09 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1416 480
MSNB 12/01/08-12/28/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1478 506
MSNB 09/01/08-09/28/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 1777 601
MSNB 10/27/08-11/30/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 2107 780
MSNB 09/29/08-10/26/08 COUNTDOWN W/ K. OLBERMANN 08:00P -09:00P MTWTF__ 2175 784

(71) Comments - Add Yours!

If you'd like to personalize your comments left on TVbytheNumbers with your picture or other avatar, please visit www.gravatar.com. Just use the same e-mail address here that you used when registering your gravatar.com account and the picture you selected will show up next to your comments.
  1. Unicon

    It's obvious Keith…. THEY WANT MORE SPECIAL COMMENTS !!111!!!

    [And I don't know...maybe read to them all once in a while..]

  2. janedoesays

    Nothing is obvious to Keith. Except it's Bush's fault.

  3. Unicon

    It's obvious he's going to cry when he reads this !1!!!

    [Look at his pic above..he's doing all can to hold it back !11!!]

  4. janedoesays

    Can't look I'm eating.

  5. TheBoss1

    Keith O plays a very important and essential role in our plurastic society. He represents an important point of view that needs to be heard in the mass media. He counters Fox News, and for that reason only, I say “Rave on, Keith O.”

  6. janedoesays

    You said it I didn't. In the sense that I don't like the echo chamber effect that having only one station for news is the media's fault. They are so caught up in trying to think for everyone. I would watch others if they didn't as you say “Rave On”.

  7. TheBoss1

    Come on, Jane. “Rave On” is an expression. Like the Buddy Holly song, “Rave On” and like the Van Morrison song, “Rave On, John Donne.” It doesn't literally mean rave on!

    Don't kid yourself. You're glued to Fox News. You have a political ideology and you watch the news station that reinforces your political ideology. You don't want that ideology challenged.

    If you mean what you say, which I doubt, watch The Rachel Maddow Show. She doesn't “rave on” in the literal sense. She's very articulate, witty, and charming.

  8. ap076

    Wow lots of cable news posts for us newsies today thanks RS. : -)

    When you consider this happened all while CNNs numbers remained quite low for the departing Brown's show, I think it is troubling for Keith O and MSNBC. I don't think he knows how to exist in a political world where his party is in control of both the executive and legislative branches of our government.
    He was much more comfortable being a voice of opposition to “the man” and when that situation no longer existed he began to just flail around more and more ineffectively. I think his increased anger at FOX news is emblematic of this. Criticizing their hosts and pointing out their errors (even if he is correct) ultimately comes off as repetitive and jealous given his place in the ratings.

  9. janedoesays

    Not really glued to anything. I have lots on the dvr but I don't have time to watch all day news. My view of is sort of Maddow is sort of Rosie and I really mean Rosie. My ideology is right down the middle. I don't sit and judge anyone. I might poke a little but it's all meant in humor.

  10. It's easy for KO to be repetitive when the subject of his commentary continues their staunch record of hilarious inaccuracy, occasional if not blatant racism, searing hot chicks with air between their ears trying to talk, and, oh yeah, Glenn “I'll See You Later… oh wait…” Beck. Hard (and unreasonable) to deny which side is holding the upper hand in this country's rational discourse. It's like I say about Fox “News” ratings: An afterschool poetry reading will attract a couple prisses; an afterschool knifefight between two special ed candidates will attract a couple hundred mouthbreathing paste-eaters. Can Fox really be proud of that? Disappointing to see the right-leaning commentary here on articles such as this; I was hoping for more common sense.

  11. How were his numbers when he had a guest host?

  12. ap076

    Brevity is not my strong suit but I will try….

    Are there not shows devoted to discussions of media on TV? Does he need to do it? How about 3 politicians as the worst persons of the day each day?

  13. ap076

    Larry O had the numbers over 1 million last evening which betters Keith O's July average.

  14. janedoesays

    The common link for common viewers is Drudge. Guess I''ll go wash the paste off. By the way love Beck.

  15. Amazing how you so quickly are able to paint with a very broad brush and label everyone. So much for “rationale discourse” on your part. You practice just what espouse to be disgusted by. As KO would say, “Have you no shame sir (or maddam)?”

    I wish you would rather have been intellectually honest and just said you love the big KO because he vents the hatred you have inside and reinforces your view of politics and the world. At least that would have been honest. Shame!

  16. Keith, just do the same thing to your viewers you do to the children in your neighborhood: Put on your clown-makeup and get into your polkadot outfit, go to Costco and get a bunch of Milky Way Minis, and then invite everyone to your van!

  17. Come on, Jane. “Rave On” is an expression. Like the Buddy Holly song, “Rave On” and like the Van Morrison song, “Rave On, John Donne.” It doesn't literally mean rave on!

    Sure it does, especially the Van. If you want a putative modern figurative nullification, try here, under “What Ever.” It may take a while.

  18. GeorgeTarzan

    I'm sure his ratings will go up once the November elections start up. Along with everyone else's.

  19. docweasel

    You have to wonder if this has something to do with his hissy fit and flouncing off (and subsequently apologizing and coming back to) Daily Kos. If he loses the KosKids, who does he have left? Even though he later apologized and came back, he probably alienated a lot of people. Even lefties are beginning to get sick of his schtick, and realize it does not help their cause.

  20. Hwy395

    Don't kid yourself. You're glued to Fox News. You have a political ideology and you watch the news station that reinforces your political ideology. You don't want that ideology challenged.

    If you mean what you say, which I doubt, watch The Rachel Maddow Show. She doesn't “rave on” in the literal sense. She's very articulate, witty, and charming.

    Rachel Maddow is the lesbian female version of Keith Olbermann. Annoyingly sarcastic and completely pretentious. The only reason they have a job is because of people like you who will watch anybody, just as long as they aren't on FOX News. And no, I don't watch FOX News, so your ad hominems and straw men arguments don't apply.

    I'm glad Olbermann's ratings in the tank. He has no business talking about politics and should go back to talking about baseball. He thought he could get ratings by being a permanent contrarian and people are tired of him. That, and people are starting to wake up and realize that Obama was a huge mistake, and they don't want people like Olbermann mindlessly chatting away about how great Obama is.

© 2010 TVbytheNumbers, all rights reserved. Zap2it Partner