via press release:
INVESTIGATION DISCOVERY DOES IT AGAIN; POSTS DOUBLE DIGIT DELIVERY GROWTH IN JULY
July ’10 Marks 12 Consecutive Months Of Double Digit Year Over Year Delivery Gains In All Key Demos
ID’s ratings success continued in July 2010 prime, once again experiencing significant double-digit delivery growth in all key demos vs. July 2009:
HH +41% (246k vs. 174k)
P2+ +45% (298k vs. 205k)
P25-54 +39% (142k vs. 102k)
W25-54 +54% (91k vs. 59k)
M25-54 +16% (50k vs. 43k)
P18-49 +31% (111k vs. 85k)
W18-49 +38% (69k vs. 50k)
July marked 12 straight months of year-over-year double-digit prime gains in all key demos, and is ID’s best ever July in prime in P2+, HH, P/W 25-54 and P/W 18-49. Moreover, July marked 30 consecutive months of year-over-year prime growth in HH delivery, and 15 among P/W 25-54.
ID, America’s leading investigation network, also continues to be the fastest growing cable network in prime among HH, P2+, P/M/W 25-54 and P18-49 delivery, calendar year-to-date.
ID’s month was fueled by top series premieres of On the Case with Paula Zahn averaging 588k P2+, Unusual Suspects (394k) and Wicked Attraction(351k). In addition, season two of On the Case with Paula Zahn continues to build on the record-setting performance of season one by +26% in P2+ (499k vs. 397k), +13% in P25-54 (234k vs. 207k) and +27% in HH (398k vs. 314k).