‘Mad Men’ Still The Most-Heralded Show To Never Achieve a 1.0 Adults 18-49 Rating

I’d predicted that Mad Men would finally eke out a 1.0 rating with adults 18-49 in its fourth season premiere, but it was not to be.

While the 2.918 million viewers set a new viewing record, the 0.9 ratings with adults 18-49 tied it’s previous high set during last year’s premiere (and also tied the high for AMC sibling Breaking Bad).

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