via press release:
REVISED: MSNBC TOPS CNN IN TOTAL DAY FOR JULY
Network Continues to Crush CNN in Primetime
MSNBC Reaches More Viewers A25-54 Than Fox News Channel or CNN in July
NEW YORK – July 27, 2010 – MSNBC topped CNN in viewers 25-54 for total day in July. This marks the fourth month this year that MSNBC has beaten CNN for total day, according to data from Nielsen Media Research. The network also continued its trend of domination over CNN in primetime, ranking #2 in both total viewers and among adults 25-54 every hour from 6 p.m.-10 p.m. ET. This is the sixth consecutive month MSNBC has out-rated CNN in primetime among both Adults 25-54 and total viewers. MSNBC’s “Morning Joe,” “Hardball with Chris Matthews,” “The Ed Show,” “Countdown with Keith Olbermann” and “The Rachel Maddow Show” all out-rated CNN in July. Following are MSNBC ratings highlights:
* MSNBC topped CNN in total day for July among viewers 25-54 by 13% (145,000 vs. 128,000). The network also beat CNN by a 67% margin in viewers 18-34. Additionally, MSNBC reached more viewers A25-54 than Fox News Channel or CNN in July (21,682,000), ranking number one in that category for the first time in a non-Olympic month in two years (July 2008).
* MSNBC beat CNN in primetime (M-Su, 8-11 p.m.) in July by 58 percent in A25-54 (229,000 vs. 145,000) and by 28 percent in P2+ (675,000 vs. 529,000). This is the sixth month in a row that MSNBC has outrated CNN in primetime among both P2+ and A25-54. MSNBC also beat CNN in weekday primetime by 47 percent among A25-54 (225,000 vs. 153,000) and by 34 percent in P2+ (769,000 vs. 573,000). CNN finished the month in fourth place in weekday primetime among viewers 25-54 for the 4th time this year. MSNBC also beat CNN in sales prime (M-Su, 7 p.m.- 2 a.m.) by 53 percent in A25-54 and 25 percent in total viewers.
* “Morning Joe” drew more viewers than CNN’s “American Morning” for the fifth consecutive month (384,000 vs. 327,000).
* “The Ed Show” drew more viewers than CNN at 6 p.m. for the fifth consecutive month (633,000 vs. 521,000). “The Ed Show” also topped CNN in the 25-54 demographic (157,000 vs. 150,000).
* “Hardball with Chris Matthews” at 7 p.m. beat CNN’s “John King USA” for the 6th month in a row in total viewers (582,000 vs. 422,000) and the fifth consecutive month in A25-54 (169,000 vs. 125,000). “John King USA” is down 36 percent versus “Lou Dobbs Tonight” in that time period in July 2009.
* “Countdown with Keith Olbermann” beat CNN’s “Campbell Brown” for the 29th consecutive month among both total viewers and A25-54. “Countdown” outrated “Campbell Brown” by 106 percent in A25-54 (252,000 vs. 122,000) and by a huge 93 percent in total viewers (949,000 vs. 493,000). The repeat of “Countdown” at 10 p.m. ET also beat CNN’s “Anderson Cooper 360” (580,000 vs. 575,000) and in A24-54 (193,000 vs. 180,000).
* “The Rachel Maddow Show” beat CNN’s “Larry King Live” for the sixth month in a row among both total viewers and A25-54, out-drawing King by 50 percent among A25-54 (236,000 vs. 157,000) and by 37 percent in total viewers (891,000 vs. 652,000). July marks the 17th month “The Rachel Maddow Show” has beaten “Larry King Live” in its 23 months.
* MSNBC was #1 among the news networks in weekend sales prime (7 p.m.-2 a.m.) among A25-54.
Built on the worldwide resources of NBC News, MSNBC defines news for the next generation with world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming -- 24 hours a day, seven days a week. MSNBC's home on the Internet is msnbc.com. Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer's platform of choice.
How is this great news ? They are still far behind Fox News
This is living proof that some news ratings people can use LSD and still get a job and somehow mumble jumble numbers that gives MSNBC any credit. I feel like I'm back in the 60's, yeah baby, free love, LSD, Come On bythenumbers, does anyone really believe MSNBC topped FOX in anything? Except kissing NoBama's butt?
Between this and the Bravo press release, I have to ask. Does July end a week early in TV land? Does Nielsen come up with its own calendar for every month of the year, or is just because July was a sweeps month once upon a time. (And I think it technically still is, though not a very important one.)
In a25-54 they did. FNC does great in total viewers, proving that their demo is overwhelmingly old,
This isn't “mumble jumble” this is about the demo that advertisers care about, and the reason why half of the ads on FNC are for mobility scooters and medicare suplemental insurance. This isn't political, it's about money.
This says something very sad and terrible about our society.
Who would have thought that MSNBC beat Fox News in any category? Gives me some hope for our society.
Now if only msnbc was available on DISH's basic tier. They recently added FOX News, so DISH's basic tier has CNN, HLN, FOX News and CNBC. If they decided to bring FOX News down a tier, I'm hopeful they'll eventually decide to do the same with msnbc.
Did the guy who came up with these numbers give you some of that LSD? Just Kiddin. I just don't see how millions verses thousands equals more viewers in the 25-54 range when Fox out numbers the others 4-1, I may not have been our office accountant for years but this just does not add up
That is something that has to be taken in account, your right, I do know that there are still some cable and sat companies that do not have MSNBC on their tiers, wonder if there is a demographic anywhere that shows a projected chart?
royce1 is absolutely correct.
You have to understand that in Ratings there are two key demographics within the total viewer figure: Adults 18-49 and Adults 25-54. A18-49 are more important for broadcast networks, but Cable News networks like to focus in on the A25-54 figure because their audience has always tended to be older.
No one is saying that FOXNews wasn't #1 in Viewers, but no where in this press release does msnbc claim otherwise.
Actually, there are many key demographics. Broadcast primetime sells based on A18-49, but broadcast daytime (soaps) is usually W18-49, broadcast evening news is A25-54, etc. Cable networks like Comedy Central I believe sell based on A18-34 (but don't quote me on that). And networks like Disney and Nick use kid demographics. But, yes, cable news sells based on A25-54.
Dish's bottom tier package makes no sense at all, I know people with basic cable that have more channels than Dish's Top 120 Package. So glad that I have the Top 250 Package.
Can anyone key me in on a couple of things plz?
Why do they do these releases without the entire month numbers? We're talking about July and there's still five days to go.
Second, this A25-54 number of MSNBC's, the 21 million number… that's total day for every day of the week added up? We see the prime time numbers often enough and Fox has a big numerical edge there over all three competitors combined. So for one of those networks to pull ahead of Fox, they'd have to do some serious work in the non-primetime hours. I see MSNBC gets relatively strong numbers during the weekend primetime slots, but not nearly enough to overcome Fox overall. So that means their daytime programming must be pulling more viewers by far than Fox…. ?? Is that the case or am I misunderstanding the totals? Thx.
The mention of MSNBC vs FOX is very specific: “MSNBC reached more viewers A25-54 than Fox News Channel or CNN in July (21,682,000), ranking number one in that category…..”
I guess that it is some personal failing on my part that I don't quite understand what the phrase “reached more viewers” means and in and of itself does that statistic mean anything at all to advertisers?
Robert???? or Julia ????
Steve,
You know I'm a good Liberal and all but one who finds MSNBC to be “lazy” at times. When they used they terms “full schedule” and “24 hours a day, seven days a week” I almost did a spit take. I guess they can get away with saying that because they mention their “award winning documentaries”, but then award winning is not a phrase I would not have associated with their prison fare.
Dates are set by Nielsen, and monthly reporting doesn't jibe completely with calendar months because of the weekly reporting. There is at least, a consistency to it and all networks use the same date.
The 21 million number is just a reach # Reach has typically been “# of people who watched at least six minutes,” but whether that was a six minute # or “at least ONE minute,” but either way it aims to show the total number of people reached regardless of how long they watched.
Many thanks Robert. Forgive me one more query: do we know if these were at least six or at least one numbers? Just curious. Thx again.
I was speaking to what I felt are the two main demographics when it comes to ad sales. There are others of course, but A18-49 and A25-54 are the most important when speaking to broadcast and cable news.
A18-34 is also important to The CW, Kid demos are important for Disney and Nick as you said and then there are individual Men and Women demos, etc.
I was just talking specifically about the two key demos of all those: A18-49 and A25-54.
But they're paying considerably more.
At $34.99/month (grandfathered package without locals which I get HD OTA) they're the best price around. I'm really only missing a few channels that I'd actually watch. All the main ones are mostly there.
Woo Hoo! Go MSNBC!
Fox, you're next!!!