'The Boondocks' Posts Double Digit Gains; Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV

Categories: Network TV Press Releases

Written By

July 27th, 2010

via ratings notes:

TNT
Strong performances from such hit original series as The Closer, Rizzoli & Isles and Leverage helped TNT rank as ad-supported cable’s #1 network among adults 25-54 in total day for both the week and the month of July.

TNT’s Monday lineup boasts two of cable’s biggest hit series.  Rizzoli & Isles attracted 7,272,000 million viewers last Monday night, building on the strong lead-in of 6,972,000 viewers provided by The Closer.  The two shows ranked as ad-supported cable’s #1 and #2 programs for the week.  They also accounted for four of the Top 5 scripted programs for the month.

Leverage continues to prove its strength in its new Sunday timeslot, delivering 3.9 million viewers this past week.  For the season-to-date, the series is showing 3% growth among adults 18-49 and an extraordinary 29% boost among adults 18-34, when compared to the show’s second season.

Leverage also continues to boast a loyal following, as indicated by its strong performance in time-shifted viewing.  For the first five episodes this summer, Leverage has grown its total audience by 60% when compared to live viewing (33% compared to Live + Same Day).  The growth is particularly strong among key demos, with adults 18-34 rising 101% vs. Live (45% vs. Live + Same Day); adults 18-49 up 77% vs. Live (41% vs. Live + Same Day); and adults 25-54 rising 72% vs. Live (39% vs. Live + Same Day).

TNT’s Tuesday night lineup of HawthoRNe and Memphis Beat is also doing well.  HawthoRNe scored 2.9 million viewers last week, garnering an 8% boost over the previous week’s episode.  The episode also scored 10% growth among adults 18-49 and 8% growth among adults 25-54.  Memphis Beat followed with 3.1 million viewers, up 6% vs. the prior week.

Adult Swim
Across the its July 2010 monthly performance, Adult Swim once again ranked #1 among all basic cable networks for Total Day Delivery of key young adults and young men, earning double-digit gains across all demos vs. the same July 2009 time period.  Total day delivery of adults 18-34 (479,000) grew by 11%, adults 18-24 delivery (257,000) grew by 18%, men 18-34 delivery (287,000) grew by 13%, and men 18-24 delivery (154,000) grew by 11%.  Additionally, adults 18-49 delivery (666,000) grew by 12% and men 18-49 delivery (391,000) grew by 12%.

Among its original programming highlights, a new episode of the Peabody Award-winning animated series THE BOONDOCKS (Sunday, 11:30 p.m.) posted significant double-digit gains among all key adult demos vs. the same July 2009 time period.  Adults 18-34 delivery (1,034,000) increased by 22%, adults 18-24 delivery (531,000) increased by 35%, men 18-34 delivery (668,000) increased by 27%, men 18-24 delivery (348,000) increased by 38%, adults 18-49 delivery (1,473,000) increased by 23% and men 18-49 delivery (911,000) increased by 25%.

Adult Swim’s newest original series CHILDRENS HOSPITAL (Sunday, 10:30 p.m.), now in its third week since its July 11 premiere, charted solid delivery growth compared to the prior week’s performance among men 18-34, adults 18-24, men 18-24, and men 18-49.  In the 10:30 p.m. time period, men 18-34 delivery (218,000) grew by 15%, adults 18-24 delivery (203,000) grew by 28%, men 18-24 delivery (129,000) grew by 82%, and men 18-49 delivery (288,000) grew by 11%.

During its 4th week in July, Adult Swim average Total Day Delivery of young adults and young men also ranked #1 among all ad-supported basic cable networks.  Compared to the same week in July 2009, adults 18-34 delivery (495,000) improved by 19%, adults 18-24 delivery (277,000) improved by 31%, men 18-34 delivery (289,000) improved by 7%, men 18-24 delivery (165,000) improved by 15%, adults 18-49 delivery (670,000) improved by 17% and men 18-49 delivery (379,000) improved by 8%.

Adult Swim telecasts—including Family Guy, The Boondocks, Aqua Teen Hunger Force and Robot Chicken—accounted for 17 of the top 50 telecasts of the week on ad-supported basic cable among adults 18-34.

Cartoon Network
Cartoon Network scored solid double-digit prime time delivery and ratings growth among its targeted kids demos across the month of July, according to initial data from Nielsen Media Research.  Versus the same 2009 time period, the monthly average kids 6-11 delivery (447,000) grew by 11% and ratings (1.8) by 13%, and kids 2-11 delivery (680,000) grew by 25% and ratings (1.7) by 31%.  Also in prime time, kids 9-14 delivery (327,000) grew by 7% while ratings were unchanged.  In Total Day, average monthly kids 6-11 delivery (402,000) improved by 9% and ratings (1.6) grew by 7%, while kids 2-11 delivery (625,000) and ratings (1.5) both improved by 25%.  Kids 9-14 average monthly delivery (289,000) grew by 1% and ratings were unchanged.

Across the 4th week of July 2010, Cartoon Network’s prime time and total day ratings and delivery performance advanced by powerful double-digit increases across nearly all key kids demos, compared to the same time period last year.  In prime time, kids 6-11 delivery (480,000) improved by 25% and ratings (2.0) by 25%, kids 2-11 delivery (725,000) improved by 37% and ratings (1.8) by 38%, and kids 9-14 delivery (320,000) improved by 12% and ratings (1.3) by 8%.  In total day, kids 6-11 delivery (425,000) grew by 9% and ratings (1.7) by 6%, kids 2-11 delivery (656,000) and ratings (1.6) both grew by 23%.

Monday night animated comedies (7-10 p.m.) led the month with dramatic overall delivery gains among targeted kids and boys demos.  Compared to July last year, kids 6-11 delivery (663,000) increased by 60% and ratings (2.7) by 59%, kids 2-11 delivery (982,000) and ratings (2.4) both increased by 85%, and kids 9-14 delivery (507,000) grew by 67% and ratings (2.1) by 75%.  Boys demos 6-11, 2-11 and 9-14 also earned significant delivery growth vs. the July 2009 time period, with gains ranging between 53% and 78%.

Anchoring the Monday night line-up is the original animated hit series Adventure Time (8 p.m.), which scored double and triple-digit delivery and ratings gains across all kids, boys and girls demos.  Average kids 6-11 delivery (769,000) jumped by 75% and ratings (3.1) by 72%, kids 2-11 delivery (1,092,000) jumped by 99% and ratings (2.7) by 108%, and kids 9-14 delivery (588,000) jumped by 88% and ratings (2.4) by 85%.  Boys delivery scored even stronger gains, with boys 6-11 delivery (547,000) growing by 79%, boys 2-11 delivery (745,000) growing by 102%, and boys 9-14 delivery (417,000) growing by 84%.

The new Monday night animated SCOOBY-DOO: MYSTERY INCORPORATED (7 p.m.) posted triple-digit gains vs. the prior year among most kids, boys and girls demos.  Among the highlights, kids 6-11 delivery (739,000) grew by 135%, kids 2-11 delivery (1,216,000) grew by 167%, and kids 9-14 delivery (494,000) grew by 131%.  Boys 6-11 delivery (492,000) grew by 121%, boys 2-11 delivery (773,000) grew by 151%, and boys 9-14 delivery (307,000) grew by 103%.

The animated reality series Total Drama World Tour (9 p.m.) also charted remarkable audience growth in July, earning solid double-digit gains across all kids demos: kids 6-11 delivery (765,000) increased by 39%, kids 2-11 delivery (1,086,000) increased by 59% and kids 9-14 delivery (635,000) increased by 53%.

Cartoon Network’s Friday night line-up (7-10 p.m.) of action-adventure programming—including BATMAN: THE BRAVE AND The Bold (7:30 p.m.), BEN 10: ULTIMATE ALIEN (8 p.m.), Generator Rex (8:30 p.m.) and STAR WARS: The Clone Wars (9 and 9:30 p.m.)—also posted delivery and ratings improvement among kids and boys demos.  Compared to the same block time period in 2009, kids 6-11 delivery (368,000) grew by 7%, kids 2-11 delivery (546,000) grew by 13%, and kids 9-14 delivery (268,000) grew by 6%.  Boys 6-11 delivery (301,000) grew by 26%, boys 2-11 delivery (422,000) grew by 33%, and boys 9-14 delivery (220,000) grew by 18%.

Each of the Friday night original series—BEN 10: ULTIMATE ALIEN, Generator Rex and STAR WARS: The Clone Wars—earned significant delivery and ratings gains over July 2010 among boys 6-11, boys 2-11 and boys 9-14, ranging between 6% and 100%.

TBS
TBS’s sitcom lineup enjoyed a strong run in July, with Tyler Perry’s Meet the Browns ranking as ad-supported cable’s #1 sitcom for the month among total viewers and adults 18-49.  The new series Are We There Yet? came in second for the month among adults 18-49.

For the final week of July, TBS’s Meet the Browns scored ad-supported cable’s top two sitcom telecasts among adults 18-49, while The Office delivered the top two sitcom telecasts among adults 18-34.

truTV
Coming off a successful second quarter, truTV continued its success with its most-watched July ever in primetime delivery of adults 18-49 (521,000) and men 18-49 (287,000).  The network also ranked among ad-supported cable’s Top 10 networks in the latter category.

During July 2010, premieres of truTV’s original series performed particularly well:

Operation Repo (Mondays at 9:30 p.m.) ranked among cable’s Top 5 entertainment programs in its time period in delivery of men 18-34 (207,000).  The show also displayed growth among total viewers (+21%), adults 18-34 (+26%), adults 18-49 (+15%), men 18-34 (+42%) and men 18-49 (+23%) when compared to July 2009.

The Smoking Gun Presents: World’s Dumbest… (Thursdays at 9 p.m.) ranked among cable’s Top 5 entertainment programs in its time period in delivery of adults 18-49 (794,000) and men 18-49 (444,000).  The program displayed key demo growth, with adults 18-49 up 15% and men 18-49 up 12%.

All Worked Up (Mondays at 10 p.m.) ranked among cable’s Top 5 entertainment programs in its time period with men 18-49 (435,000).

It Only Hurts When I Laugh (Thursdays at 10 p.m.) yielded strong growth over its performance a year ago, with total viewers up 38%, adults 18-34 up 35%, adults 18-49 up 55%, men 18-34 up 44% and men 18-49 up 46%.

 
© 2014 Tribune Digital Ventures