TV Ratings: Bachelorette Down, But Still on Top

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July 27th, 2010

Scoreboard ABC Uni CBS NBC FOX CW
Adults 18-49: Rating/Share 2.5/8 2.0/6 1.9/6 1.5/5 1.3/4 0.3/1
Adults 18-34: Rating/Share 2.0/7 2.2/8 1.2/4 1.2/4 1.0/3 0.3/1
Total Viewers (million) 7.91 4.70 6.46 4.88 4.53 .814

The Bachelorette gave up the huge head of steam it had last week and dropped back 18% with adults 18-49 to a 2.8/9 between 8pm and 10pm.  I'm sure someone will chime in about how the drop was to be expected given the way the events of the show unfolded.  I won't dispute that since I haven't been watching.

Update: it was not a normal episode, but a Bachelorette "Men Tell All" special which commenter 'jennifernaz' describes as "boring time filler."

Either way, The Bachelorette still led ABC to a comfortable margin of victory with both adults 18-49 and viewers.

Otherwise not much to report for another slow summer Monday night of broadcast network television.  Last Comic Standing picked up a tenth of an 18-49 ratings point from last week, and Lie To Me was down two-tenths and The Good Guys shed a tenth of an 18-49 ratings point.

As ever, a repeat of The Big Bang Theory was strong for CBS.  Its 2.6 rating with adults 18-49 was second only to The Bachelorette.

Late night results are below the primetime table.

Broadcast primetime ratings for Monday, July 26, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC The Bachelorette 2.8/9 8.77
FOX Lie to Me 1.6/5 5.51
CBS How I Met Your Mother (R) 1.5/5 4.65
NBC America's Got Talent (R) 1.3/4 4.72
CW 90210 (R) 0.4/1 0.98
8:30 CBS Rules of Engagement (R) 1.6/5 5.24
9:00 ABC The Bachelorette 2.9/8 8.94
CBS Two and a Half Men (R) 2.3/7 8.26
NBC Last Comic Standing 1.7/5 4.47
FOX The Good Guys 1.0/3 3.56
CW Gossip Girl (R) 0.3/1 0.65
9:30 CBS The Big Bang Theory (R) 2.6/7 8.20
10:00 ABC 20/20 1.8/5 6.01
NBC Dateline NBC 1.7/5 5.47
CBS CSI: Miami (R) 1.6/5 6.21


In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.4/6) and ABC's combination of "Nightline (2.8/6) and "Jimmy Kimmel Live" (1.4/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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