With CNN Getting Beaten Around the Clock, Will it Tinker With Its Daytime Schedule, Too?

Categories: Cable News Ratings

Written By

July 27th, 2010

CNN has been struggling in primetime and has begun tinkering with its primetime schedule.   So far, the only primetime show CNN hasn't announced any changes for is Anderson Cooper 360, and it was down more total viewers than any other CNN show in primetime in July.

But CNN's struggles aren't just in primetime.  Below are the monthly 25-54 averages by cable news network for 2010 for both primetime and total day.  For four out of seven months of 2010, CNN has trailed MSNBC in the advertising-focused 25-54 demographic when it comes to the total day period.  Can it be long before CNN is announcing changes outside of primetime, too?

CNN FNC MSNBC CNBC HLN
P 25-54 P 25-54 P 25-54 P 25-54 P 25-54
Period Dates Time Days (000s) (000s) (000s) (000s) (000s) Rank
Jan'10 12/28/09-01/31/10 08:00P -11:00P MTWTFSS 259 637 226 86 173 2
Feb'10 02/01/10-02/28/10 08:00P -11:00P MTWTFSS 147 531 350 312 162 5
Mar'10 03/01/10-03/28/10 08:00P -11:00P MTWTFSS 179 604 242 100 148 3
Apr'10 03/29/10-04/25/10 08:00P -11:00P MTWTFSS 148 482 237 98 166 4
May'10 04/26/10-05/30/10 08:00P -11:00P MTWTFSS 170 446 231 87 148 3
Jun'10 05/31/10-06/27/10 08:00P -11:00P MTWTFSS 206 481 245 86 162 3
Jul'10 06/28/10-07/25/10 08:00P -11:00P MTWTFSS 145 457 229 94 145 3

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CNN FNC MSNBC CNBC HLN




P 25-54 P 25-54 P 25-54 P 25-54 P 25-54
Period Dates Time Days AA (000) AA (000) AA (000) AA (000) AA (000)
Jan'10 12/28/09-01/31/10 06:00A -06:00A MTWTFSS 177 366 122 63 130
Feb'10 02/01/10-02/28/10 06:00A -06:00A MTWTFSS 133 343 157 156 135
Mar'10 03/01/10-03/28/10 06:00A -06:00A MTWTFSS 131 351 132 66 131
Apr'10 03/29/10-04/25/10 06:00A -06:00A MTWTFSS 122 284 128 60 134
May'10 04/26/10-05/30/10 06:00A -06:00A MTWTFSS 148 282 131 68 123
Jun'10 05/31/10-06/27/10 06:00A -06:00A MTWTFSS 156 291 148 61 130
Jul'10 06/28/10-07/25/10 06:00A -06:00A MTWTFSS 128 268 144 62 124

Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing):

 
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