CBS Announces Four Companies Participating in the Second Season of ‘Undercover Boss’
via press release:
CBS ANNOUNCES FOUR COMPANIES PARTICIPATING IN THE SECOND SEASON
OF THE EMMY AWARD-NOMINATED SERIES,
Bosses from NASCAR, DirecTV, Great Wolf Resorts and Chiquita
Will Go Undercover
UNDERCOVER BOSS, last season’s #1 new series, returns for its second season with some of the nation’s top executives hitting the front lines for an unfiltered look inside their own companies. UNDERCOVER BOSS, which is nominated for an Emmy Award for Outstanding Reality Program, premieres in a special time period on Sunday, Sept. 26 (10:00-11:00 PM, ET/PT) before moving to its regular time period (9:00-10:00 PM, ET/PT) on Sunday, Oct. 3.
Among the initial companies whose bosses have signed up for the undercover mission include:
- NASCAR (Steve Phelps, Senior Vice President and CMO) — the sanctioning body for the #1 spectator sport in the U.S.;
- DirecTV (Mike White, Chairman, President and CEO) — the world’s most popular video service, delivering state-of-the-art technology to over 25 million customers;
- Chiquita Brands International, Inc. (Fernando Aguirre, Chairman and CEO) — a leading international marketer and distributor of bananas, fruits and salads;
- Great Wolf Resorts (Kimberly K. Schaefer, CEO) — North America’s largest family of indoor waterpark resorts.
Air schedule and additional companies will be announced at a later date.
“We’re thrilled with this season’s new batch of bosses,” stated Stephen Lambert, creator/executive producer of UNDERCOVER BOSS. “The companies are some of the best known brands in corporate America, and clearly — with the likes of NASCAR, Chiquita, DirecTV and Great Wolf Resorts — we’ve got an interesting blend of industries.”
UNDERCOVER BOSS was the #1 new series of the 2009-2010 season, averaging 17.7 million viewers. UNDERCOVER BOSS premiered following the Super Bowl to 38.7 million viewers, the largest audience for a new series following the Super Bowl. It also ranks as the biggest new series premiere since 1987 and the most-watched premiere episode of any reality series.
Each week, UNDERCOVER BOSS follows a different executive as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering the unsung heroes who make their companies run.
UNDERCOVER BOSS is produced by Studio Lambert, Ltd. Stephen Lambert, Eli Holzman and Chris Carlson are executive producers.