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TV Ratings: MasterChef Premieres Well; Breakthrough with Tony Robbins Doesn’t

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July 28th, 2010

Scoreboard FOX ABC NBC Uni CBS CW
Adults 18-49: rating/Share 2.8/9 2.0/6 1.9/6 1.6/5 1.2/4 0.3/1
Adults 18-34: Rating/Share 2.6/9 1.6/5 1.4/5 1.8/6 0.7/2 0.3/1
Total Viewers (million) 5.997 6.145 7.368 4.005 7.220 .774

FOX's Gordon Ramsay cooking-themed MasterChef had the highest-rated premiere of the summer with adults 18-49 averaging a 2.7/8 rating/share in that demographic and 5.747 million overall viewers.

On the other side of the coin was the premiere of NBC's Breakthrough With Tony Robbins.  It averaged a mere 0.8 rating with adults 18-49 and 3.125 million viewers.  That's down nearly 70% with adults 18-49 from the premiere of Losing It with Jillian.

FOX's Hell's Kitchen at 8pm and the 10pm hour of America's Got Talent tied for the best hour with adults 18-49 with a 2.8 rating, though  the 10pm hour of AGT was the night's most-watched hour with over 10 million viewers.  But its 2.5 adults 18-49 between 8p-10p was a low for the summer.

At least last night, MasterChef didn't give the retentionistas anything to complain about.

A two hour repeat of Wipeout on ABC averaged a 2.3 rating with adults 18-49 and nearly 7 million viewers.

Broadcast primetime ratings for Tuesday, July 27, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Hell's Kitchen 2.8/10 6.25
ABC Wipeout (R) 2.3/8 7.19
CBS NCIS (R) 1.5/5 9.55
NBC Breakthrough with Tony Robbins (Premiere) 0.8/3 3.13
CW One Tree Hill (R) 0.3/1 0.83
9:00 FOX MasterChef (Premiere) 2.7/8 5.75
ABC Wipeout (R) 2.3/7 6.68
NBC America's Got Talent 2.1/6 8.74
CBS NCIS: Los Angeles (R) 1.2/4 7.21
CW Life Unexpected (R) 0.2/1 0.71
10:00 NBC America's Got Talent 2.8/9 10.25
ABC Primetime: What Would You Do? (R) 1.5/5 4.57
CBS The Good Wife (R) 0.8/3 4.90

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
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